Senior Marketing Manager

About The Role

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business, collaborating to design and deliver customer‑centric, creative and high‑performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Senior Marketing Manager, based in New York, will play a critical role to lead a team and drive revenue growth for a portfolio of PEI’s business information subscription brands, membership networks, events, sponsorship and marketing solutions.

You will set the strategy for the portfolio, bringing new ideas that will result in growth. Managing a team of marketers, you will create the marketing plans and campaigns to generate commercial results through customer acquisition, growth and retention.

• Develop a deep understanding of the target markets and audiences, including detailed personas, and associated workflows and needs by role type.
• Gain detailed insights into the current product offerings across all revenue streams, including digital platforms, networks, events (delegate and sponsorship), and marketing solutions, to ensure a comprehensive understanding of the brand or network.
• Partner with the Product and Events teams to design and execute new product development (NPD) launch programs, ensuring alignment with overall business goals.
• Analyse growth potential by persona, company, contact, and revenue line, identifying opportunities for volume and revenue growth.
• Develop a strategic marketing approach to creatively and commercially achieve annual goals, ensuring alignment with company objectives.
• Design and implement a quarterly rolling program of targeted campaigns for each key audience segment (acquisition, client, and key accounts), delivering a strong sales pipeline and meeting eCommerce targets.
• Create tailored programs for acquisition and customer onboarding, cross‑sell/upsell (account expansion), and account‑based marketing (ABM) for key accounts, usage and renewal.

• Team management and leadership, including recruitment, development, coordination and retention efforts.
• Oversee budget planning and financial management.
• Optimise the use of marketing technology tools such as Marketo, websites, CRM, etc., in collaboration with Digital Marketing Operations (DMO).
• Expertly design and execute TAM‑focused inbound lead nurturing programs, as well as highly targeted outbound campaigns via social media, email, PPC, search, events, advertising, and more.
• Provide daily, weekly, and monthly performance reports, along with actionable recommendations for improvement.
• Collaborate with internal Design and DMO teams, as well as external agencies, to create a variety of marketing content that supports all stages of the customer journey (top, middle, and bottom of the funnel).

• Develop and implement a marketing strategy that aligns with company goals.
• Collaborate with cross‑functional teams, including Editorial, Product, Sales, and Events, to ensure quarterly marketing plans are developed and executed in line with business needs.
• Hit targets for New Customer acquisition (from relevant TAM) including marketing contributed sales opportunities and pipeline $ (DIPs, Network Membership, Delegates, Sponsors, Marketing Solutions).
• Achieve targets for Account Expansion through cross‑sell and upsell within Client and Key Accounts including marketing contributed sales opportunities and pipeline $ (DIPs, Network Membership, Delegates, Sponsors, Marketing Solutions).
• Deliver increased usage, engagement, satisfaction and retention at company and person level (shared KPIs with Editorial, Events and Account Management).
• Develop and publish at least six customer case studies (written or video) each year.

• Bachelor’s Degree - B.S. or B.A.
• Proven experience working in Marketing leadership roles within B2B events and…