Expert Consultant, Marketing; FRWD

Expert Consultant, Marketing (FRWD)

Join to apply for the Expert Consultant, Marketing (FRWD) role at Bain & Company

We are proud to be consistently recognized as one of the world’s best places to work. We are currently the #1 ranked consulting firm on Glassdoor’s Best Places to Work list and have maintained a spot in the top four on Glassdoor’s list since its founding in 2009.

Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

FRWD is Bain & Company’s marketing acceleration capability, a 200-person community of expert practitioners who partner with clients (and their agencies) to drive meaningful business results and transformation. We are:

• Expert practitioners sourced from some of the world’s leading in-house marketing teams, agencies and tech platforms
• Focused on delivering actionable insights with a passion for results
• Define not only What to do and Why but also How – rooted in real marketplace expertise

FRWD’s work revolves around solving Bain clients’ toughest marketing challenges. Often, this tends to take a few common forms:

• Marketing diagnostic – Develop a data-driven perspective of marketing performance of a company, brand or asset, along with prioritized opportunities to drive value
• Marketing acceleration – Help clients drive transformational change, new capabilities and learning to create sustainable competitive advantage.
• E-commerce acceleration – Improve operational value capture in key commerce channels with 3P retailers and DTC.
• Operating model – Set up the marketing organization for success (including Mar Tech and data strategy); build capabilities and ways-of-working.
• Due diligence – Partner with private equity fund clients to assess the marketing capabilities of target assets, and help build value creation plans.

A FRWD Expert Consultant is a seasoned practitioner and emerging marketing expert, driving key work streams within integrated Bain casework. Expert Consultants work hand-in-hand with client teams and cross-functional peers from across the Bain ecosystem. They have a proven track record of leveraging in-platform experience, data, and analysis to generate insights for clients and contribute to overall case results. They partner effectively with client teams and can clearly explain the impact and importance of their workstream on the broader marketing strategy and connect marketing insights to the broader business goals.

The Expert Consultant role at FRWD centers around a few key functions, specifically:

• Drive key work streams (with support from leadership team) and deliver results to meet client expectations and build client promoters
• Partner with generalist Bain consultants in a blended team environment, bringing to bear the best of all skillsets and expertise
• Demonstrate their reputation as a seasoned marketing practitioner with proficiency in distinct areas of expertise (e.g., industries, channels, platforms, products, tools, etc.)
• Lead a wide range of analyses and consistently deliver outputs and materials that are insightful and free of errors
• Leverage proficiency in-platform (digital ad, E-commerce, etc.) to gather data, generate insights, and develop testing plans
• Bring knowledge and expertise at the forefront of marketing technology and tools (GenAI, attribution and measurement, Mar Tech/AdTech, data)

• Leverage expertise and interpersonal skills to build trusting relationships with clients and their agencies and work collaboratively with all parties
• Communicate clearly and consistently with team and clients to share insights and ensure alignment on workplan
• Bridge between specialized expertise and client business challenges, transforming marketing insights into actionable strategic recommendations that…