Manager, Storytelling & Content Marketing

The Mission

Food Bank For New York City is seeking a Manager, Storytelling & Content Marketing to bring our mission, impact, and community stories to life across events, campaigns, and organizational initiatives . Y ou ’ll d evelop narrative-driven materials —such as decks, messaging summaries, event blurbs, and activation content—that elevate powerful, real-world voices and strengthen how we communicate with donors, volunteers, partners, and the public.

This position does not create or own campaigns; it provides end-to-end ownership of the storytelling content development process — including field s tor y sourcing , drafting tactical messaging, produc ing multi-format stories, building campaign decks and event briefs, and coordinating storytelling needs across teams to ensure a strong, consistent flow of compelling content.

This is an execution-focused role ideal for a creative storyteller who loves turning strategic themes into clear, engaging, mission-driven content. If you can translate big ideas into crisp copy , connect threads across teams , and make our work shine through authentic, human stories —this role is for you !

• Work with the VP, Mar Comm & Senior Manager of Digital Marketing to b uild and m aintain a continuous storytelling pipeline that highlights clients, partners, volunteers, programs, and community impact.

• Sourc e stories from the field v ia interviews, site visits, conversations, and cross-team relationships (~30% field time).

• Translate messaging direction into clear, emotionally resonan t content for campaigns, events, and par tner activations.

• Maintain a story library and master storyboard.

• Communicate story availability, updates, and sourcing needs to internal partners for alignment and visibility.

• Build decks, briefs, multimedia story packages, and narrative toolkits supporting events, fundraising initiatives, and campaigns.

• Draft tactical messaging for events and partner activations.

• Develop multi-format stories including written recaps, video interview s, and campaign-ready content for web, email newsletters , and paid media.

• Collaborate with creative partners to create visual storytelling assets.

• Provide light paid media support (clipping/editing/adapting short-form video content ) for acquisition and fundraising campaigns.

• Partner with Engagement, Programs, Advocacy, Marketing and Communications to gather inputs, identify storytelling opportunities and align on activation needs.

• Coordinate story-driven content for events, community activations, and campaigns.

• Facilitate regular storytelling and event marketing check-ins.

• Provide event marketing support: messaging development, project team participation, event decks , and collaboration with vendors to ensure narrative alignment.

• Support on-site event storytelling (signage, messaging, framing).

• Maintain organized systems for story collection, storage, tagging, permissions, and future use.

• Keep templates, brief formats, and narrative tools updated for annual and recurring campaigns.

• Support improvements to cross-team storytelling workflows, content processes, and documentation.

• Work with the Senior Manager of Digital Marketing to d raft and maintain the marketing calendar for all activations, campaigns, themed months, and cross-team initiatives.

• 4–6 years in storytelling, content development, journalism, communications, or related fields.

• Strong interviewing and story-gathering skills with deep empathy and respect for community voices.

• Exceptional writing ability; able to craft concise, emotional, narrative-driven stories.

• Experience building decks and synthesizing complex ideas into accessible, compelling content.

• Strong project and workflow management skills; able to coordinate across many teams.

• Familiarity with nonprofit, mission-driven, or social impact environments.

• Ability to uphold and work within established brand voice and messaging frameworks.

• Curiosity, creativity, and deep knowledge of NYC culture and community dynamics.

• Ability to travel to…