Head of Communications

Head of Communications – IWC Schaffhausen

Each one of our timepieces is a perfect combination of exclusive design, innovative technology and precision. All of these values have played their part in making IWC Schaffhausen a dynamic and quickly growing international brand which has established itself in the upper echelons of the luxury watch segment. As Head of Communications for North America, you will shape how our Maison connects with press, clients and partners at every touchpoint, orchestrating the activities around brand image and brand awareness while respecting the Maison identity and vision, and creating the best conditions to support business within the Market.

Your mission is to strengthen brand equity, deepen engagement, and fuel business growth through seamless, personalized campaigns and activations.

• Strategy & Planning
  • Lead and develop the annual comprehensive Communications strategy with the Mar Com VP, aligning with the long‑term business objectives of the market.
  • Support the Marketing & Communications VP in the definition of the brand vision for the region and support on the annual Strategic Plan preparation.
  • Create local Communications/Campaigns calendar in partnership with HQ and Communications team.
  • Provide strategic input to HQ for the development of locally impactful communications concepts, assets and partnerships.
  • Support HQ‑lead activation located in North America.
• Media / Content
  • Manage the Media team in developing and executing the regional media plan (USA & Canada) to enhance brand visibility.
  • Oversee media agency and maintain relationships with key media partners.
  • Explore new media opportunities (online & offline).
  • Ensure strategic visibility on social media, digital publications and digital platforms of all commercial partners.
  • Oversee local content creations projects in collaboration with Media Manager.
• Wholesale Co‑Op Plans
  • Define and execute all regional Co‑Op Media Plans in partnership with Media manager and other Marketing departments.
  • Establish strong relationship with all key wholesale partners in the region (External Boutiques and Multibrand).
• Press & Public Relations / Talents Management
  • Develop and implement regional press strategy in collaboration with the PR team, in line with brand strategy and global communications campaigns to maximize brand visibility and appreciation.
  • Ensure dispatch and strong influx of relevant information to key media and retailers; ensure qualitative and quantitative press coverage (print and digital).
  • Coordinate public relations activities: press‑related events for new launches, press trips, shootings and talents dressing.
  • Oversee press agency and maintain relationship with key editors and KOLs.
  • Develop and execute a locally relevant Talents / Celebrities engagement plan, aligning with HQ on global vision and practice.
  • Recommend product placements in photoshoots, cinema/TV productions, events and social media.
  • Contribute to growing the KOL database and suggest engagement plans.
  • Monitor, analyze and communicate PR results on a monthly basis.
• Strategic Partnerships / Communities Engagement
  • Establish and nurture relationships with strategic partners (global with local footprint and regional).
  • Define and execute co‑activations ensuring optimal results for all parties involved.
  • Evaluate opportunities for partnerships and sponsor ships on an ongoing basis.
• Budget Management
  • Manage the Communications budget part of A&P and the Communications costs related to S&D and ensure best ROI of all investments.
  • Negotiate with external partners and optimize costs.
  • Ensure processing of purchase orders and invoices; facilitate new vendor creations in SAP.
• Leadership
  • Manage a team guiding them in their department’s vision and projects execution.
  • Develop talent density by identifying and executing relevant individual development plans.

• Minimum of 10 years of professional experience or related experience in Communication roles, with a focus on luxury retail sector is a definite advantage.
• Master’s Degree in marketing, business administration or other related disciplines.
• Excellent strategic thinking, problem‑solving and strong abilities to…