Senior Manager, Email Marketing

Macmillan is seeking an experienced and strategic Senior Manager, Email Marketing to join the Direct-to-Consumer Marketing & Ecommerce Strategy team within the Consumer Insights, Marketing & Analytics (CIMA) department. This role will lead the transformation of Macmillan’s email program into a performance‑driven channel that deepens reader engagement, drives ecommerce sales, and supports key marketing priorities across the company.

• Spearhead strategic planning and execution of all corporate email marketing campaigns, including branded newsletters, seasonal promotions, new releases, and audience‑ or genre‑specific communications, working in close partnership with the publisher marketing teams; deepen the existing D2C strategy for Fablelistik, Macmillan’s line of limited edition and fine press books.
• Transform Macmillan’s email program into a performance‑driven D2C model by refining segmentation, deepening personalization, growing the subscriber base, and driving conversion‑focused KPIs.
• Oversee lifecycle and triggered email programs, including onboarding, re‑engagement, and retention automations, to increase engagement and customer lifetime value; pioneer these strategies for Macmillan’s Tik Tok Shop.
• Define and lead A/B testing initiatives across subject lines, content, CTAs, layouts, and messaging; establish and track benchmarks for open rates, CTR, conversion, and list growth.
• Serve as Macmillan’s internal email marketing expert, advising publisher marketing teams on creative, audience, and performance strategies to maximize ROI and conversion; lead internal meetings sharing results, strategies, platform updates, and campaign performance insights to build skills and alignment across teams.
• Develop and maintain a centralized content calendar to coordinate newsletters and campaigns across CIMA and publisher teams; sync with seasonal publication schedule to identify promotional opportunities.
• Audit and optimize current newsletter and lifecycle strategies, recommending new launches, automations, or pivots based on data insights and capacity; ensure audience accuracy, data hygiene, and proper integration of first‑party data for smarter targeting and personalization.
• Collaborate cross‑functionally with other teams within CIMA including Social Media & Audience Growth, Performance Marketing & Audience Development, Consumer Insights, and Author, Brand, & Backlist Marketing Strategy to align email campaigns with broader marketing initiatives and seasonal strategies.
• Leverage AI and automation tools to enhance content generation, personalization, send‑time optimization, and predictive segmentation.
• Evaluate and implement emerging email technologies and automation capabilities to improve efficiency, targeting precision, and campaign performance; stay abreast of emerging email marketing trends, technologies, and platforms to keep Macmillan’s presence competitive, impactful and innovative.
• Deliver clear, actionable reporting that communicates audience behavior, campaign insights, and strategic recommendations to stakeholders, aligned to corporate KPIs.

• 5+ years of experience in email, CRM, or lifecycle marketing, ideally within publishing, media, lifestyle, or a comparable content‑driven industry.
• Proven success managing end‑to‑end strategy and execution for large‑scale email programs with measurable D2C growth and conversion results.
• Expertise in segmentation, automation, personalization, testing methodologies, and performance analytics.
• Experience managing lifecycle and triggered campaigns, including onboarding, re‑engagement, and retention workflows.
• Strong understanding of email deliverability, compliance, and accessibility standards.
• Proficiency with ESP and CRM platforms (Hub Spot, Klaviyo, Mailchimp), ecommerce platforms (Shopify), analytics/reporting tools.
• Demonstrated ability to collaborate cross‑functionally, align goals across teams, and communicate clearly with internal and external partners.
• Strong analytical and creative thinking skills with a passion for understanding reader behavior and driving engagement through data‑informed storytelling.
• Excellent organizational skills…