Senior Social Media Manager

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Established in 2004,
OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group
, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Senior Social Media Manager

Location: New York, NY

About the role: OLIVER is seeking a qualified Senior Social Media Manager to join our dynamic ice cream team, with in‑person participation required. We are looking for a tech‑savvy professional who can provide strategic thought leadership in social and brand management, with a strong emphasis on community engagement and content creation management. People management skills are also essential for success in this role.

We expect the candidate to bring experience in social media, video, imagery, strategy, data analytics, and marketing campaigns. Exceptional oral and written communication skills are a must, along with the ability to develop engaging content. The candidate should be a natural communicator with excellent customer‑service capabilities and the ability to moderate both online and offline interactions with our community. This position will be based in the NY/NJ area as in‑person participation is required.

• Develop social media content calendars and campaigns for well‑known brands in the ice cream space
• Work with our in‑house creative teams to create engaging video, copy and photography assets for social media channels
• Design social assets using Canva, Cap Cut (design work is light)
• Compile comprehensive analytical reports with recommendations for owned channels and campaigns
• Coordinate with Marketing, PR and Communications teams to ensure brand consistency
• Liaise with the brand to stay updated on new products and features
• Oversee high profile partnership logistics including strategy and execution.
• Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances.
• The ability to look at every initiative through a SWOT analysis.
• Interpret partnership briefs and legal documents as it relates to channel assets and usage.
• Counsel brand team on the best way to utilize partners across social and how to measure success.
• Work quickly and effectively to keep pace with overseeing a macro community in the millions.
• Serve as a liaison between brand team and key stakeholders and can discern what information needs to be shared with the wider group.
• Provide counsel to brand team on social media channels – including best practices, new channels for consideration.
• Track record of increasing brand affinity through social led opportunities and trends
• Experience working with high profile legacy brands with a focus on engagement more than awareness.
• Ability to work with the larger IAT to effectively represent social and how it ladders up to the larger brand strategies.
• Spearhead social planning for the following year, as well as the ability to be nimble as brand priorities change and shift.
• Basic creative background and knowledge that allows for successful planning and ideation of content and big ideas. Lead the creative team to deliver work that aligns with the client goals and expectations.
• Assessing available creative assets and proactively making recommendations of when new creative or assets are needed.

• 3-4 years of experience in an advertising and/or public relations agency
• Have background working with high profile brands that can be applied.
• Experience in client relations and the ability to adapt to different personalities and work styles.
• Proven work experience growing and managing a social…