Manager, Retail Media Advertising

120 Broadway, New York, NY 10271, USA

Macmillan is seeking a strategic, data and results driven Manager, Retail Media Advertising to join the Performance Marketing & Audience Development team within the Consumer Insights, Marketing & Analytics (CIMA) department. Reporting to the Senior Director, Performance Marketing & Audience Development, this key role is an exciting opportunity to shape how readers discover Macmillan titles, driving measurable growth through innovative retail media strategy.

The Performance Marketing & Audience Development team leads Macmillan’s corporate performance marketing and digital advertising strategy across paid social, digital, and retail media, with goals of lifting campaign ROI, establishing key lines of revenue generation through conversion-focused tactics, and scaling first party data efforts to develop meaningful targets. This team works closely with all eight publishers, providing strategic guidance on campaign execution, optimization, and innovation.

The Manager, Retail Media Advertising will own the strategy, execution, and optimization of backlist focused retail media campaigns with a primary focus on Amazon advertising platforms, driving performance and growth through data-driven decision-making, cross-functional collaboration, and deep expertise in Amazon’s suite of retail media tools and capabilities. They will also serve as the main in-house expert on Amazon marketing, advising on best practices, establishing KPIs, and guiding publisher marketing teams on strategic enhancements to their frontlist campaigns.

The ideal candidate blends strategic thinking with data fluency, thrives on translating insights into high-performing retail media campaigns, and is passionate about driving sales, discovery, and connecting readers to their new favorite book.

• Lead the strategy, execution, and optimization of backlist focused retail media advertising campaigns, primarily leveraging Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Manage campaign planning for backlist initiatives, aligning media spend with revenue goals and collaborating closely with publisher marketing teams to identify priority titles and opportunities
• Partner with the Manager, Metadata & Retail Media Optimization to synchronize paid and organic strategies, ensuring product detail pages are fully optimized in tandem with campaign launches
• Train and advise publisher marketing teams on best practices to achieve target ROAS; advise on frontlist campaign optimization and title selection
• Collaborate with the Manager, Author, Brand & Backlist Marketing Strategy to develop and manage Amazon Brand Storefronts, Brand Story modules, and related assets to enhance brand presence and drive shopper engagement across campaigns
• Manage day-to-day relationships with Amazon Advertising representatives, agency partners, and internal stakeholders to ensure smooth campaign execution, comprehensive reporting, and timely implementation of optimization recommendations for frontlist and backlist efforts
• Leverage AI and automation features—including campaign recommendations, budget optimization algorithms, dynamic bidding, and predictive targeting—to improve campaign efficiency and outcomes
• Evaluate new ad formats, placements, and audience segments; share learnings and best practices to inform frontlist campaign strategies
• Utilize Amazon DSP and custom audience targeting, including first-party data, lookalikes, and interest-based segments, to run both prospecting and retargeting/conversion campaigns
• Track key performance indicators and analyze campaign data, producing actionable insights and recommendations to inform future media investment and title prioritization
• Guide the development of dashboards and reporting tools that enable real-time campaign performance transparency, audience behavior analysis, and revenue growth drivers
• Stay informed of retail media trends, platform enhancements, and algorithm changes to maintain a competitive advantage and continually refine strategy

• 5+ years of experience in digital retail media advertising, ideally in book publishing or a similar…