Director, Product Marketing

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We are looking for a Director, Product Marketing to join our team and lead our product marketing efforts. This role is a critical part of the marketing leadership team and will be instrumental in designing and owning significant parts of our go-to-market strategy. As part of this role, you will be responsible for owning and evolving our product messaging frameworks and sales enablement toolkit, building a best‑in‑class process to take new products and releases to market, and building and managing a high‑performance team.

You will serve as the strategic link between our Marketing, Sales, Account Management, and Product teams, and be responsible for driving improved close rates and deal velocity.

This role will be based in our New York City office. You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.

• Build a strong product marketing core and enable our sales teams
  • Design, build, and evolve our messaging and positioning frameworks with a focus on differentiation in the market
  • Utilize prospect/customer/industry feedback, data, and analytics to guide messaging and content decisions, optimizing for audience engagement and evangelism
  • Enable our external‑facing teams with toolkits to maximize the potential of our evolving product suite – making each member of our go‑to‑market team an expert and improving rep ramp times
  • Ensure all messaging and content is on‑brand, consistent in style, quality, and tone, and optimized for different channels and target audiences
• Build a best‑in‑class motion from product to go‑to‑market
  • Partner with our product team to provide a clear view of the market, our key personas, their pain points, and opportunities to build key features to improve market penetration and turn our product roadmap into a revenue driver
  • Craft and manage a process to take new products and releases to market, driving differentiation and aligning with key pain points for our target audiences
  • Foster customer relationships, maximize customer reference‑ability, and produce high‑quality customer reference material that our team loves and uses regularly
• Build and manage a high‑performing team
  • Lead and inspire a team of product marketers, content creators, editors, and strategists, fostering a culture of creativity and excellence in content production
  • Establish and enforce accountability frameworks to ensure team members meet deliverables and adhere to content quality standards
  • Create and maintain a framework for measuring and delivering success, including setting clear goals, metrics, and processes for continuous improvement
• Deliver cross‑functional results
  • Optimize our go‑to‑market teams by analyzing our revenue process, identifying areas for improvement, and ultimately driving improved close rates and deal velocity
  • Serve as the strategic link between our Marketing, Sales, Account Management, and Product teams, constantly looking for ways to improve the way we work together and deliver results
  • Create an industry knowledge center of excellence for employees and customers

• 10+ years of product marketing experience and a proven ability to execute strategically with a focus on measurable outcomes, driving growth‑oriented solutions for clients in B2B SaaS
• Relevant persona and product experience in healthcare benefits and experience working with employer buyers, brokers, or healthcare partners is a strong plus
• Relevant experience in a fast‑paced or high‑growth environment is a strong plus
• Success leading SaaS companies in new categories and category evangelism
• Exceptional communication and interpersonal skills, capable of engaging effectively with various stakeholders
• A strong sense of compelling storytelling that can turn complex product information into concrete value propositions that emotionally resonate with our audience
• Excellent problem‑solving skills and the ability to adapt to changing priorities and deadlines
• A strong sense of ownership and accountability, with a commitment to…