Influencer BD Manager

Influencer BD Manager, Shopbop

Shopbop is looking for a detail-oriented and enthusiastic Influencer Business Development Manager to support the Shopbop Influencer Program. This role will serve as the primary business partner to a portfolio of influencers, driving growth through strategic relationship management, sales performance analysis, creative collaboration, and program innovation. The ideal candidate is both analytically minded and deeply embedded in the influencer landscape, with a proven ability to build partnerships that drive measurable business results.

• Serve as the primary point of contact for influencers and agencies, ensuring alignment on business objectives, compensation structure, and growth targets.
• Analyze influencer sales data, identify performance trends, and proactively develop strategies to increase sales, efficiency and new customer acquisition.
• Identify upsell and collaboration opportunities (seasonal campaigns, brand collaborations, tier upgrades) that deepen influencer engagement and expand their contribution to program goals.
• Create weekly/monthly business reviews highlighting influencer performance, growth opportunities, and ROI insights for leadership.
• Partner with influencers on storytelling, trend integration, and strategic merchandising ideas to inspire new content and drive conversion.
• Coordinate ongoing gifting efforts to ensure influencers are equipped to authentically showcase new arrivals, seasonal launches, and brand campaigns.
• Contribute to the evolution of Shopbop’s managed influencer program by sharing partner feedback, testing new incentive structures, and driving process improvements.

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising
• Bachelor's degree or equivalent

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

Shopbop is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Job : A3145328