Senior Marketing Associate, Content & Social Media

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. Our purpose is to connect our customers to information and people that help them know more, do more and be more.

No other company in the world helps more people share professional knowledge or make business connections. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses

The AI Summit Series is the world’s leading event series dedicated to advancing artificial intelligence in business. From FTSE and Fortune 500 companies to cutting‑edge start‑ups, we bring together the brightest minds in AI to explore, innovate, and shape the future of technology.

For over a decade, across our international series, we've been transforming theoretical discussions into tangible, profitable business outcomes.

You can find us in Singapore, London, Las Vegas, Cape Town and New York.

This is where commercial AI comes to life.

This position is based in our New York office at 605 Third Avenue.

Are you ready to take your marketing career to the next level in the world’s most exciting tech space? We’re seeking a Senior Marketing Associate, Content & Social Media to join our dynamic team for The AI Summit Series, the premier global AI event portfolio that brings together industry titans, innovators, and thought leaders.

Reporting to the Marketing Manager, Content you’ll play a pivotal role in creating and executing content and social media strategies that drive audience engagement, increase brand visibility, and support event delegate acquisition.

As a key contributor to top‑of‑funnel marketing efforts, you’ll focus on building awareness and interest among target audiences, ensuring a steady flow of engaged prospects into the marketing funnel. Your work will help establish The AI Summit Series as the go‑to destination for commercial AI insights and innovation.

This is your opportunity to contribute to the success of the world’s most influential AI events while advancing your career in a fast‑paced, innovative environment.

As a key member of the Marketing Team, you’ll:

• Develop engaging, high‑quality content across multiple formats, including blog posts, social media updates, infographics, videos, and evergreen email campaigns.
• Take ownership of our social media presence across platforms, ensuring a consistent and compelling brand voice.
• Bring creativity to the forefront by crafting engaging social posts that resonate with our target audience and align with campaign objectives.
• Actively respond to followers, fostering meaningful interactions and building a strong online community.
• Experiment with new formats, trends, and approaches to keep our social media content fresh and innovative.
• Support the implementation of marketing campaigns that align with business objectives and KPIs.
• Create content that resonates with target audiences, driving traffic, engagement, and conversions.
• Collaborate with the SEO team to ensure content is optimised for search engines and aligns with best practices.
• Use data and insights to measure the effectiveness of content and social media efforts, and refine strategies accordingly.
• Work closely with the Marketing Manager, Sales team, and other stakeholders to produce customer‑centric materials that support business growth.

• 2‑3 years of experience in marketing, with a focus on content creation and social media management.
• Exceptional writing and editing skills, with the ability to craft compelling content that aligns with brand guidelines.
• A flair for generating innovative ideas and a willingness to experiment with new formats and approaches.
• Ability to use data to inform decisions and optimise content strategies.
• Familiarity with Mar Tech tools such as Google Analytics, Eloqua, and social media management platforms.
• Strong interpersonal skills and the ability to work effectively in a matrix‑style…