Media Solutions Senior Analyst

Napkyn is a fully accredited Google Marketing Platform (GMP) sales partner. We help brands build stronger digital connections with consumers through nimble and strategic engagement models, providing advertising and data strategy, training, technology design and hands‑on campaign management. As a Kepler Group company, Napkyn draws from Kepler's strategic, technology‑and data‑driven marketing expertise to provide world‑class Google marketing support.

Data and technology have revolutionized the way businesses go to market, harvest insights, and drive ongoing innovation. Napkyn’s team of data scientists, marketing experts and systems engineers are at the forefront of that revolution, and we are seeking new colleagues that possess a desire to bring thoughtful, strategic, technology‑driven solutions to the world’s leading marketers.

The Napkyn offering is based on 14+ years’ experience as a thought leader in digital analytics and data‑driven marketing. And it is anchored by the Google Marketing and Cloud Platforms, based on our belief that Google has built the most effective, interconnected, data‑rich toolkit for brands and their agencies. Our engagements include everything from installing and integrating Google Analytics into clients’ business structures – and implementing pervasive data‑activation practices across every client function, to assisting brands and agencies take full advantage of the Google Marketing Platform’s powerful media capabilities.

Put simply, our desire is to fundamentally change the way our clients harness data to do business. We’d love to hear whether you’d like to help us do it.

As a Media Solutions Senior Analyst, you will refine your programmatic craft across the Google Marketing Platform (e.g. DV360, SA360, CM360), unlocking value across channels (Advanced TV/CTV, Audio, Video/You Tube, Display/Native, SEM) and the ad tech ecosystem of SSPs, CDPs, DMPs, ad verification partners, and more.

Aside from an advancement in technical skills, this role will offer a unique entrepreneurial opportunity to support a business from the ground up, developing processes, growing the team, etc. You’ll be very independent and given the opportunity to take on challenges that you feel are mission critical for the business to scale effectively.

You are excited about helping brands leverage data as a superpower.

You will work alongside a diverse team of strategists, engineers, data scientists, and marketing execution experts who help our customers activate and apply their data superpowers at speed and scale to:

• Understand, communicate and connect deeply with their customers’ needs and desires
• See around corners to identify threats & opportunities
• Adapt and innovate at the speed of light
• Leap over their competition from a single data‑driven insight

• As a Media Solutions Senior Analyst you’ll support the overall team on a day to day basis
• You will serve as primary client point of contact for clients and as support point for other clients when needed
• Leading 1-2 clients and supporting your team members across 4-8 clients
• Responsible for understanding clients’ business issues and goals and successful delivery of marketing/media services.
• Becoming the trusted “go to person” for clients
• Supporting Google marketing Platform (CM/DV/SA) trainings for clients
• Helping senior team leads to identify client upsell opportunities across Media and Data Solutions, working closely with Data Solutions counterparts when necessary
• You will support project management, and innovation within the team. Identifying process and pain points to automate and improve. As well as new productization/revenue opportunities
• A combination of process documentation, process creation and innovation, Napkyn Magic product innovation
• Responsible for supporting Media Team with billing and technical troubleshooting
• Refine your programmatic/biddable media expertise while broadening your optimization expertise with Google’s omni‑channel media trading platforms and analytics tools, actively planning and launching campaigns across GMP.
• Work with Napkyn peers to provide best‑in‑class Google support
• Codify and…