More jobs:
Manager, User Acquisition
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-01-01
Listing for:
SalaryGuide
Full Time
position Listed on 2026-01-01
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing
Job Description & How to Apply Below
Responsibilities
- Co-Lead and execute performance marketing campaigns across digital platforms, including Google, Meta, Display, Video, and beyond.
- Explore and test emerging channels such as Tik Tok, TV, social distribution and new high-growth opportunities.
- Develop and implement data-driven acquisition strategies, ensuring optimal allocation of budget and resources.
- Optimize bidding strategies and campaign performance to drive high-quality user acquisition while maintaining strong unit economics.
- Work cross-functionally with product, data, creative, and compliance teams to refine messaging, targeting, and customer journey improvements.
- Enhance attribution modeling and tracking, ensuring accurate measurement of multi-channel impact and conversion efficiency.
- Analyze campaign performance and insights, leveraging analytics tools to identify trends, opportunities, and areas for improvement.
- Drive experimentation and A/B testing to iterate and refine strategies, improving conversion rates and ROAS.
- Stay ahead of industry trends and changes, ensuring remains at the forefront of performance marketing innovations.
- 5+ years of experience in performance marketing, user acquisition, or growth roles.
- Expertise in mobile-first marketing, including app analytics, user acquisition for mobile apps, and mobile growth strategies.
- A strong creative instinct with a deep understanding of virality, performance-driving creative, and best practices for high-converting ad content.
- Experience managing designers and creative partners, leading creative sprint cycles, and translating marketing objectives into actionable assets that meet both performance goals and brand standards.
- Strong understanding of attribution models, incrementally testing, and marketing analytics.
- Proven ability to optimize CAC, LTV, and ROAS while driving sustainable growth.
- Proficiency with marketing analytics tools (Google Analytics, Looker, Singukla, etc.).
- Competitive salary and equity
- Comprehensive health, dental, and vision plans
- Generous PTO and parental leave policy
- 401(k) plan with company match
- Opportunities for career growth and professional development
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