Marketing Associate – Skincare & Beauty

Location: New York, NY (Hybrid – 2 days in-office)
Schedule: Full-time | 5 days/week | 9:00–6:00 or 10:00–7:00 EST

We’re looking for a sharp, driven Marketing Associate to support a fast-growing skincare brand that lives at the intersection of beauty, wellness, and innovation. This role is perfect for someone who’s plugged into skincare trends, thrives in cross-functional environments, and knows how to turn strategy into execution.

You’ll support product launches, retail marketing, and integrated campaigns while partnering closely with brand, sales, supply chain, and R&D teams. Translation: this is a hands-on role with real impact—not a sit-on-the-sidelines job.

Product Launch & Brand Support

• Support end-to-end product launches, including positioning, copy, packaging coordination, sampling, competitive research, and go-to-market planning

• Assist with retailer submission decks and launch timelines

Retail & Campaign Marketing

• Partner with sales and retail teams to develop in-store and online marketing programs

• Support integrated campaigns across digital, social, and retail channels

• Ensure brand alignment across all touchpoints

Events & Activations

• Coordinate PR events, sampling initiatives, and pop-ups

• Manage logistics, timelines, vendors, and internal communication

Analytics, Reporting & Planning

• Track SKU and campaign performance and support weekly/monthly reporting

• Prepare weekly 360° marketing decks, including sales reviews and newness performance

• Assist with demand planning for new items and support inventory management across channels

Market Research & Cross-Functional Support

• Conduct competitive and trend analysis to inform marketing strategy and innovation

• Collaborate closely with brand, R&D, supply chain, and sales teams to drive brand awareness, profitability, and healthy stock levels

• Bachelor’s degree in Marketing, Communications, Business, or a related field

• 3–5 years of marketing experience, preferably in skincare, beauty, or CPG

• Experience working with beauty specialty retailers such as Sephora and/or Ulta

• Strong organizational, communication, and time-management skills

• Analytical mindset with a data-driven approach to decision-making

• Proficiency in Microsoft Office; experience with Adobe Creative Suite, Canva, or Google Analytics is a plus

• Passion for skincare and strong understanding of beauty trends and consumer behavior

• Self-starter mentality with attention to detail and follow-through

• Experience partnering with R&D, Supply Chain, and Sales teams on product innovation and storytelling

• Ability to read Korean; fluency in reading, writing, and speaking Korean is a strong plus