Brand Narrative Lead

Patreon is a media and community platform where over 300,000 creators give their biggest fans access to exclusive work and experiences. We offer creators a variety of ways to engage with their fans and build a lasting business including: paid memberships, free memberships, community chats, live video, and selling to fans directly with one-time purchases.

Ultimately our goal is simple: fund the creative class. And we're leaders in that space, with:

• $10 billion+ generated by creators since Patreon's inception

• 100 million+ free memberships for fans who may not be ready to pay just yet, and

• 25 million+ paid memberships on Patreon today.

We're continuing to invest heavily in building the best creator platform with the best team in the creator economy and are looking for a Brand Narrative Lead to support our mission.

This role is based in New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model.

Marketing at Patreon is a scrappy and mighty team made up of our Brand & Creator Marketing, Creative, Social, Creator Partnerships, Creative Studio, Video Studio, and Marketing Capabilities teams. Our key cross functional partners include our Communications, Product Marketing, Product, Acquisitions, and Creator Management teams.

The Brand Narrative Lead role reports to the Brand Director, who you’ll work closely with to translate Patreon’s brand strategy into a compelling, focused brand narrative that can be adapted to different use cases, ensuring we can meet any moment while maintaining undeniable Patreon energy.

As Brand Narrative Lead, you are the source of truth who will translate the brand’s foundational strategy into a wide variety of expressions and outreach materials, adapting the brand’s narrative in real time. Your goal is to equip every team at Patreon to represent a singular brand POV while meeting the individual needs of the project or audience constituency, balancing relevance with consistency.

You’ll be responsible for synthesizing the brand’s strategic vision, product narratives, and value propositions into tightly-constructed collateral that serves as the backbone of Patreon’s public-facing presentation, including sales collateral, partnership outreach, and executive presentations.

This Source of Brand Truth will be yours to maintain, then adapt to different business needs—investor presentations, board meetings, internal meetings, creator outreach, sales enablement, and more—ensuring Patreon’s brand is consistently represented, no matter who’s in the audience.

You’ll act as a proxy of Patreon’s brand character, crafting these narratives to deliver our positioning through the filter of our brand’s personality—ensuring even the most strategic information always feels like Patreon.

• Partner with Brand to translate Patreon’s positioning into a narrative source of truth that acts as the blueprint for delivering the brand’s pitch at every altitude: from high-level vision and values, to brand-led product narratives and sales materials.

• Define how our story should be told, working with the Brand and Creative teams to execute narratives in a way that in arguably feels like Patreon.

• Act as a cross-functional Rosetta Stone within the Brand team, working across other teams at Patreon to translate our base narrative to meet different audience needs and insights.

• Work with our Creator Partnerships and Acquisitions teams to develop pitch decks for creator outreach, developing a winning formula for pitch decks that feel both personal to the creator and true to the brand.

• Develop and maintain criteria for who
  we should pitch to best align with our brand mission, values, and goals.

• Create and maintain a library of compelling brand stories and case studies that embody Patreon’s commitment to craft.

• 8+ years of experience in brand or communications strategy, ideally with a mix of in-house and creative agency experience

• Significant experience navigating diverse cross-functional stakeholder relationships within a matrixed organization: capable of being an empathetic listener to the needs of other teams and a skilled negotiator capable of…