Content Strategist

About The Campaign Finance Board

The Campaign Finance Board is a nonpartisan, independent city agency that empowers New Yorkers to have a greater impact on their elections. Our mission is to make local democracy more open, transparent, and equitable by removing barriers to participation. We make it easier for New Yorkers to vote, meaningfully support candidates for city office, and run for office themselves. NYC Votes, our voter engagement initiative, meets people where they are to share trustworthy election information and help New Yorkers make a plan to vote.

We publish the citywide Voter Guide, which delivers information about candidates directly to voters’ doors. Our public matching funds program ensures small contributions can make a big difference, allowing regular people to run for office by relying on the support of other regular people, not just wealthy donors and special interests. And we lift the veil on how candidates raise and spend money, increasing transparency and accountability in local government.

The Marketing and Digital Communications unit leads the top-level marketing and communications strategy for the CFB and creates the strategy for all public-facing materials that directly engage and serve the needs of five million New Yorkers in thirteen languages through the agency’s voter engagement initiative, NYC Votes.

The Public Affairs department of the New York City Campaign Finance Board seeks a Content Strategist to lead strategic efforts across the agency’s digital and print communication platforms. In addition to creating content about the agency’s work and the public matching funds program, the Content Strategist will take a lead role in creating voter education content to inform and engage voters under the agency’s NYC Votes initiative.

This position will report to our Associate Director of Digital Communications, and will supervise a digital-first content team, including a Social Media Manager and Digital Media Manager. We’re looking for an exceptional writer and storyteller who wants to break down barriers to participation and engage New Yorkers in the electoral process by creating accessible, relevant information that meets New Yorkers where they are.

• Implement the CFB’s content strategy across web, social, and print, including agency websites, social media channels, email and SMS campaigns, and Voter Guide output.
• Create and maintain specialized content calendars built around key election dates and strategic ongoing goals for the Public Affairs division.
• Provide strategic guidance for organic and paid campaigns, including targeting strategies, budgets, messaging, and success metrics.
• Develop new approaches to adapt content and information to engage specific target audience groups among voters and potential voters, including underrepresented groups such as youth and immigrant voters.
• Grow public-facing awareness around all aspects of the CFB mission, from founding to current initiatives including the matching funds program and contributions.
• Leverage expanded partnerships with individuals and organizations to reinforce familiarity with NYC Votes information and grow credibility with internal and external audiences.
• Write and edit original content for voters, volunteers, partner organizations, and the general public.
• Directly supervise the Content Strategy team (Social Media Manager, Digital Media Manager, and other team members as needed) in the Marketing and Digital Communications unit.
• Set long‑term standards of management and leadership throughout the unit, allowing staff members to assume responsibilities that will allow for ongoing professional development.

• Knowledge of digital content strategy across multiple platforms (web, social, print, SMS, email).
• Knowledge of content planning practices, including how to build and maintain calendars tied to key events like elections.
• Familiarity with performance marketing principles, including paid vs. organic digital strategies.
• Knowledge of performance metrics and KPIs (e.g., engagement rates, open rates, impressions).
• Famili…