CRM & Lifecycle Manager

THE OPPORTUNITY

Swish Breaks is redefining live shopping dquartered in NYC, we’re the fastest‑growing live commerce company in the U.S., powering 100,000+ orders / month across Whatnot, Fanatics Live, Tik Tok, and our own digital experiences. This isn’t a corporate job, it’s a front‑row seat to building the future of live commerce. Our team moves fast, obsesses over the product, and is redefining the shopping experience for customers all over the globe.

If you want to help change the game this is the place.

Swish Breaks is hiring a CRM & Lifecycle Manager to ensure customers engage with the most relevant Swish moments — whether they’re discovering us for the first time or already among our most active buyers. This is a hands‑on, high‑impact builder role. You will turn customer data into smart segmentation and design the journeys, triggers, and personalized touchpoints that move customers from first purchase to repeat purchase to long‑term loyalty.

If you want to build a best‑in‑class lifecycle engine that delights existing customers while accelerating new customer conversion, this is the opportunity.

• Build and optimize customer journeys across email, SMS, and lifecycle channels
• Create segmentation, triggers, and automations that increase repeat purchases
• Launch and manage lifecycle campaigns from welcome to win‑back
• Analyze cohorts and customer behavior to surface growth opportunities
• Test messaging, timing, and offers to improve conversion and retention
• Partner with Growth, Content, VIP, and Data to deliver cohesive customer experiences

• 4–7 years in CRM, lifecycle, retention, or engagement marketing
• Strong segmentation, cohort analysis, and experimentation skills and ability to build and optimize automated flows
• Strong copywriting and messaging instincts across lifecycle channels
• Experience in ecommerce, marketplaces, or high‑frequency purchase cycles
• AI‑literate and comfortable using tools to automate workflows and accelerate execution

• Experience in live shopping, creator marketplaces, ecommerce, sports, and/or TCG
• You are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)
• You love creators, fans, collectors, and the culture that surrounds them — this isn’t just a job to you

• Model championship culture: speed, precision, no ego, no drama, high accountability
• High ownership:
  Leaders here solve, not wait
• No ego:
  We review, take feedback, fix mistakes fast
• Speed + judgment:
  You ship constantly
• AI‑first:
  If it can be automated, you automate it
• In‑office energy:
  Culture doesn’t build itself on Zoom

Referrals increase your chances of interviewing at Swish Breaks by 2x