Marketing Research & Insights Manager

Overview

Lutron is seeking a forward-thinking and customer-centric Marketing Research & Insights Manager to lead our market intelligence and customer strategy efforts, based out of New York City, NY or Conshohocken, PA. In this pivotal role, you will be instrumental in shaping how we understand and engage with our commercial audiences — including architects, contractors, engineers, developers, key corporate end-users, and integrators—by delivering actionable insights that fuel innovation, sharpen differentiation, and accelerate growth.

• Customer & Market Insights: Lead voice of customer research to uncover needs, behaviors, and pain points across key commercial personas. Analyze customer behavior, product usage, and market dynamics to uncover insights that inform product development, channel strategy, and marketing campaigns.
• Marketing Intelligence & Competitive Benchmarking: Monitor competitors, pricing models, and emerging technologies across lighting, shading and smart control systems. Deliver actionable recommendations to influence business, product, and marketing strategies. Track emerging trends in smart building technologies, energy efficiency, day lighting, and automation to anticipate shifts in customer demand and regulatory landscape.
• Strategic Segmentation & Persona Development: Develop detailed customer personas and audience segments based on project type and building application. Enable targeted campaign strategies and tailored messaging and decision-making roles to inform targeted marketing and product strategies.
• Customer Journey Mapping & Experience Optimization: Map the full customer journey from specification to installation and post-sale engagement. Identify friction points and partner with internal teams to improve customer experience and retention.
• Competitive Analysis: Conduct in-depth competitive benchmarking across lighting, shading, and control systems to identify market gaps, pricing strategies, and innovation opportunities.
• Testing & Optimization: Lead A/B and multivariate testing initiatives to validate messaging, product positioning, and campaign effectiveness across digital and traditional channels.

• Bachelor’s degree in Marketing, Business, Engineering, or a related field (MBA preferred)
• 10+ years of experience in B2B and B2C marketing, preferably in architecture, engineering, or design industries.
• Demonstrated track record in customer research, insights, and strategic marketing
• Established analytical and storytelling skills with experience in tools like Power BI, Tableau, or similar
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Hub Spot)
• Deep understanding of the construction project lifecycle and specification process
• Experience collaborating with product, sales, and engineering teams in a matrixed environment.

Starting pay (NY): $160,000 - $185,000 per year;
Lutron's employee benefits include 401k match, health, dental, and life insurance, paid vacation (amount based on tenure with the company), flexible spending accounts, and tuition reimbursement programs.

Lutron Electronics’ position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent.

Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at

Equal Opportunity Statement:
Lutron Electronics is an Equal Opportunity – Affirmative Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics.