Dog Influencer Social Media Volunteer

Organization:
Witness to Mass Incarceration
Project:
My Boo Boos Hoodies
Website: mybooboo.org
Start Date:
Flexible

Witness to Mass Incarceration is launching My Boo Boos Hoodies , an e-commerce campaign featuring adorable dog hoodies, with proceeds supporting formerly incarcerated and system-impacted entrepreneurs. We are looking for creative and dog-loving volunteers to lead the social media influencer campaign and help bring Boo Boo’s brand to life online.

You’ll work closely with the Executive Director and Creative Director to design, develop, and execute a campaign strategy across Instagram, Tik Tok, Facebook, and other relevant platforms.

• Passion for social justice and creative digital marketing
• Strong understanding of Instagram, Tik Tok, and influencer culture (especially dog content!)
• Experience in creating or managing social media campaigns (can be personal or school-based)
• Graphic design and video editing skills are a plus (Canva, Cap Cut, etc.)
• Self-motivated, organized, and deadline-driven
• Photography and dog-handling experience is a bonus

• Develop and implement a launch campaign for My Boo Boos Hoodies
• Create and schedule engaging dog-themed content to promote hoodie sales
• Build a list of micro and pet influencers to contact and collaborate with
• Monitor engagement and iterate on content to drive traffic to mybooboo.org
• Coordinate dog photo shoots (if local) or gather user-generated content
• Report weekly on campaign performance and audience engagement

• A cohesive social media campaign that launches My Boo Boos Hoodies  to a wider audience
• Growth in social media engagement and follower count across platforms
• Influencer partnerships or collaborations that increase hoodie visibility and sales
• Increased traffic to the e-commerce site, resulting in hoodie sales that fund the Art of Tailoring program for formerly incarcerated entrepreneurs

About WITNESS

Witness to Mass Incarceration (WITNESS) is dedicated to fostering economic independence for formerly incarcerated (FIP), system-impacted, LGBTQ+ individuals and the migrant community. We achieve this by building a hub of excellence in entrepreneurship and innovation, offering comprehensive vocational training, social enterprise solutions, and robust support systems. Our mission is to cultivate economic independence, reduce recidivism, and nurture generational wealth, while dismantling systemic barriers and advancing equality for all we serve.

Volunteers needed through 12/31/2025

Location:

Witness to Mass Incarceration (Virtual)

After expressing interest, the Opportunity Leader will contact you to confirm participation and provide directions for this opportunity.

253 Broadway, 8th floor, New York, NY 10007