Marketing Manager

Description Position Summary

We seek to foster a culture of philanthropy within the organization that values our donors. We emphasize the lifetime value of our donors and invest in building long-term relationships. Our donor-centered approach recognizes the needs and priorities of our partners while remaining aligned to our organizational mission and strategic priorities.

Reporting to the Director of Marketing, the Marketing Manager will communicate the mission of Catholic Charities to strengthen the organization’s public profile and advance its mission. S/he will help develop, implement, and manage a storytelling pipeline to capture the critical work Catholic Charities is doing to help strengthen the organization’s public profile among prospects, donors, media, and partners.

The ideal candidate is a self-starter who is both a collaborative thinker and independent contributor with a passion for telling impactful stories that drive donor action. A strong candidate will have a keen editorial eye and strong marketing instincts, always curious to discover new stories and new opportunities. S/he is comfortable producing short form pieces with a quick turnaround and limited details to draw from and can then adapt that content for multiple channels including, but not limited to website, social media, email, advertising, and donor conversation points.

include the following:

• Create CCNY website content for posting biweekly or weekly that demonstrates the impact of CCNY’s mission serving vulnerable New Yorkers in need across the region.
• Manage distribution of weekly digital subscriber newsletter in partnership with the Senior Manager, Digital Fundraising and Direct Marketing.
• Under the direction of the Director of Marketing and Chief Advancement Officer work on special projects and videos.
• Develop, implement, and manage systems that include workflows and documentation for storytelling pipeline.
• Liaise with development, program, and agency teams to secure out stories of impact.
• Liaise with Chief Advancement Officer, Director of Marketing, Director of Government Relations, Director of Community Engagement and outside Public Affairs firm on marketing, public relations strategy.

• Content Development:
  Write and develop compelling marketing materials, including website content, news articles, social media posts, brochures, and other promotional materials. Ensure content aligns with the brand voice and messaging strategy.
• Draft original content and guide, edit, and adapt content developed by development and marketing colleagues to increase visibility and profile.
• Support media relations, including monitoring CCNY’s public profile, drafting content and sharing recommendations to raise the organization’s profile.
• Under the leadership of the Director of Marketing, manage press and media on website.

• Manage the work of the Marketing and Communications Specialist who is responsible for updating the monthly social media calendar and weekly social media posts to grow a community of followers and donors on all channels.
• Convene a group of “selected staff” to serve as social media contributors to share our work and impact directly with our audiences and amplify our mission and increase engagement.
• Manage and guide the Marketing and Communications Specialist who is responsible for influencer program to engage with celebrities and key influencers to advance CCNY’s messaging.
• Other duties as assigned.

This is a full-time exempt position. Days and hours of work are generally 9:00 AM-5:00PM Monday - Friday. Please note that additional night and weekend hours will be required to meet deadlines and attend events.

Annual Salary
: $80,000-$95,000

Location
: 488 Madison Avenue New York, NY

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Travel at least 20% of the time using public transportation or vehicle, traverse city streets, occasionally ascend/descend stairs, and be exposed to…