Product Marketing Manager, Brand​/AR

Product Marketing Manager, Brand/AR at Snap Inc.

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

We are looking for a Product Marketing Manager to join our Revenue Product team.

• Own go-to-market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
• Conduct market research to inform product positioning and strategy
• Define messaging and value propositions that resonate with advertisers
• Lead cross‑functional coordination for product launches and scaled activation
• Drive creation of internal enablement materials and client‑facing resources
• Measure adoption and performance, and iterate on GTM strategy accordingly

• Strong understanding of advertiser needs and the digital advertising landscape
• Skilled at crafting product narratives for both technical and non‑technical audiences
• Ability to work cross‑functionally to align GTM strategy and execution
• Proactive and self‑directed with the ability to lead multiple initiatives
• Strong written and verbal communication skills

• BS/BA degree or equivalent years of experience
• 5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles

• Experience launching and scaling advertising or monetization products
• Familiarity with sales enablement and advertiser engagement strategies
• Ability to manage messaging across internal and external stakeholders
• Comfortable with data analysis and visualization using tools like Looker or similar platforms

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

Zone A (CA, WA, NYC): $173,000‑$259,000 annually
Zone B: $164,000‑$246,000 annually
Zone C: $147,000‑$220,000 annually
This position is eligible for equity in the form of RSUs.

Mid‑Senior level

Full‑time

Marketing and Sales

Software Development

At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. We practice a “default together” approach and expect our team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

EOE, including disability/vets.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

Snap Inc. provides benefits that include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.