Manager, Product Marketing

Company description

Profitero+ is the leading digital commerce company, trusted by more than 4,000 brands worldwide. We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy. Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth.

Learn more at

As the Product Marketing Manager, you will be a key driver of Go-to-Market (GTM) success, focusing on core Product Messaging & Positioning, Sales Enablement, Competitive Analysis, and developing high-impact Customer Stories/Messaging for your line of products. You will serve as the crucial connection point between the product teams, sales/account management, and the customer, ensuring the voice of the customer is represented in all launches and materials.

This role requires strong cross-functional collaboration and a high degree of ownership.

• Own the GTM process: Create, manage, and maintain go-to-market project plans and asset creation, asset libraries, ensuring timelines, deliverables, and dependencies are clearly communicated across the organization for your suite of products
• Proactively lead collaboration with global marketing teams on content, events, demand generation, design, and insights to build excitement and deepen product understanding across all channels.
• Coordinate Market Research with Product to identify customer needs and trends, and collaborate across the organization on Competitive Intelligence
  , assets, and training.
• Manage the customer training platform
  , collaborating with commercial teams to develop new video and written content. Track engagement and satisfaction KPIs to optimize training effectiveness.

• Work closely with the Director and Product teams to define the product messaging & positioning strategy for your suite of products and services, creating clear value stories for Profitero+ across both sales tactics (e.g. sales collateral, social, events) and product messaging (e.g. product emails, in-app messaging)
• Drive GTM launch execution
  , including overall strategy, messaging, internal training/communications. You will be responsible for post-launch optimization and the creation of case studies.
• Contribute to the core company story for your suite of products including higher level pitch decks, videos, web content, and other broad customer-facing assets.

• Partner and collaborate cross-functionally with Product Managers to influence product developments, roadmaps, critical changes, user personas
  , and strategic customer research
  .
• Act as the primary communication link
  , proactively sharing decisions, timelines, blockers, and progress on key initiatives to ensure alignment and transparency with Profitero+ leadership.
• Support Partner Marketing efforts with external companies to coordinate co-marketing initiatives for your product line, including partnered social posts and promotional opportunities.

• 5 years of professional experience in Marketing, with at least 3 year in a dedicated Product Marketing role or equivalent experience in a highly collaborative, product-focused B2B environment.
• A background in B2B marketing, ideally within CPG, eCommerce, DSaaS, or SaaS
• Strong background in writing and visual communication, with proven experience with video-based storytelling
  and script writing (video editing is a significant plus).
• Demonstrated experience with presentation design (e.g.,PowerPoint/Google Slides
  ).
• Familiarity with marketing and commercial tech stack platforms (e.g.,
  Salesforce
  , email service providers, and website
  CMS
  ).

• A motivated, self-starter who takes initiative and executes with minimal supervision.
• A great storyteller who can translate complex product or data concepts into clear, compelling narratives.
• Highly organized, detail-oriented, and excellent at following through on tasks.
• Strategically minded—focused on identifying the…