US User Growth Manager

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At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in 11 countries, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

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We are hiring a US User Growth Manager to our Marketing team in New York
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The US User Growth Manager is responsible for driving the growth of our US and Canada-based end-users (Wellhub subscribers) by developing personalized communications and tailored offers for specific clients. This role directly supports our Marketing-sourced MGR goals by analyzing data, introducing local relevance, and collaborating with Sales and Customer Success teams to develop content that helps users find their ideal Wellhub plan.

This individual will partner with global teams to ensure brand consistency, identify operational opportunities, and define global best practices. The ideal candidate is data-driven, analytical, very detail-oriented, possesses strong communication skills, and thinks strategically about continuous innovation. We seek a teammate who shares our dedication to understanding customer journeys, establishing global standards, influencing stakeholders to improve the user experience, and fostering cross-functional collaboration.

You will be a crucial partner in driving the future of MGR with digital marketing, applying expertise, collaboration, and innovation to our growth strategy.

• Own regional strategy and MGR accountability: Lead the regional End-User Marketing strategy, accountable for Marketing-sourced MGR (members, subscriptions, and churn).
• Develop comprehensive plans and KPIs: Build comprehensive marketing plans, including impact forecasts, and be responsible for key KPIs (e.g., conversion, open/click rates) across all channels (email, push, in-app, SMS).
• Strategic data leverage and prioritization: Apply advanced analytical skills and business acumen to proactively identify regional growth opportunities (leveraging product and marketing data), prioritize initiatives, and manage efficient campaigns across diverse markets, thereby enhancing user growth strategy and supporting monetization efforts.
• Balance market demands and local relevance: Balance specific market demands and client enrollment rates to ensure campaigns are relevant and drive growth where it matters most.
• Identify trends and benchmark: Proactively identify and benchmark local trends and competitor marketing initiatives to inform strategy, aligning implementation with Global and local leadership.
• Cross-functional collaborations and stakeholder management: Partner with key local stakeholders (e.g., Customer Success, Wellbeing Engagement) to manage cross-functional initiatives and champion the End-user Marketing team in regional forums, fostering a collaborative, fast-paced environment built on trust.
• Lead global campaign execution
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  Serve as the project manager for regional initiatives, ensuring agile end-to-end execution from planning to launch.
• Monitor and optimize performance: Monitor campaign results, optimize performance, and capture learnings to refine future strategies.
• Oversee asset creation & setup: Oversee the creation of all marketing assets (CTA, visuals, copy) using tools like Canva, Figma, and Structured Web (leveraging existing templates and AI), and be responsible for campaign segmentation setup in Braze.
• Ensure brand consistency: Ensure consistency across channels by strictly following marketing and Wellhub brand best practices.
• Innovation and experimentation: Foster a creative environment to identify and test innovative ways to…