Marketing Manager, Subscription

Base pay range

$90,000.00/yr - $/yr

This hybrid role requires regular presence in our NYC office.

We are seeking a hands‑on, data‑driven Marketing Manager to lead a multi‑channel marketing strategy for subscription and data intelligence products. You’ll collaborate across teams to drive audience growth, revenue, and brand awareness while also working to increase subscriber retention.

• Develop, build and execute multi‑channel subscription marketing campaigns to drive acquisition, conversion, and retention.
• Oversee paid media campaigns (search, display, social ads), including strategy, budget management, and performance tracking.
• Increase product awareness and consideration across platforms, including X, Linked In, Instagram, and Facebook, using organic and paid strategies.
• Analyze subscriber and audience data to inform marketing decisions and optimize campaigns.
• Collaborate with editorial, events, and branded content teams to amplify content and marketing initiatives.
• Report on KPIs, subscriber trends, campaign performance, and audience insights, focusing on click‑through rates (CTR), lead generation, and cost per acquisition (CPA) for Accreditation products.
• Manage external vendors, agencies, and junior team members as needed.

• 4 years of marketing experience, ideally at a media company, subscription service, or digital publication.
• Strong knowledge of social media management, content strategy, and analytics tools.
• Experience managing paid media campaigns across Google, Meta, Linked In, or similar platforms.
• Hands‑on experience with Piano software (or similar subscription and paywall platforms) is preferred.
• Excellent analytical, project management, and communication skills.
• Self‑starter who thrives in a fast‑paced, collaborative environment.

• Be part of an innovative, growing newsroom.
• Hybrid work environment with vibrant NYC HQ.
• Collaborative, creative team that values experimentation and results.