Director, Integrated Marketing

Overview

Who are we?
IF7 is a next-gen media company shaping culture through storytelling, talent, and technology. We concept and execute creator-led, social-first campaigns that connect some of the world’s biggest and best brands with Gen Z and young Millennial audiences in meaningful ways.

What is the Role?
We’re seeking a Director of Integrated Marketing to own the strategy, positioning, and rollout planning behind our campaigns. This role is for someone who loves translating audience insights and cultural trends into smart social-first campaigns – and who can help shape the "why" and "how" behind every creative idea we pitch. You’ll help lead the strategic foundation of IF7 campaigns, working closely with internal teams to craft cross-platform strategies that integrate creators, production, paid media, and brand goals.

Location: NYC - Hybrid [3x days a week in office]
Reports to: VP, Creative Strategy

• Own the strategic development of campaigns – translating RFPs into insight-driven, audience-first strategies
• Partner with internal teams to conduct audience research, platform behaviors, and cultural trends that inform our creative
• Collaborate with the Director of Creative Strategy to build campaigns that are both creatively unique and driven by strategy and insights
• Write clear and compelling strategic narratives within decks – including positioning, objective breakdowns, and rollout strategies
• Serve as a lead on external client presentations for select pitches
• Lead integrated campaign planning – inclusive of recommended timelines, deliverables, rollout phases and amplification strategy
• Collaborate with the Senior Director of Integrated Production and Gen Z-centric publishers on experiential campaigns and activations
• Contribute to proactive storytelling and best practices across the various social platforms

• 7-10 years experience in integrated marketing, branded content or influencer marketing, ideally within an agency environment
• Proven ability to translate RFPs into clear creative strategies
• A strong POV and proven track record of leading innovative, multi-platform campaign work from idea to execution
• Excellent storytelling, presentation, and writing skills
• Passion for internet culture, creators, Gen Z trends, and experiential marketing is a must
• Experienced in working cross-functionally with talent, paid media, and production teams
• Comfortable juggling multiple projects at once, with a calm and collaborative approach
• Proficient in Canva