Performance Marketing

Location: New York

Fay is a 3-sided AI platform redefining preventative care with a B2B2C business in a box. We’re one of the fastest growing companies in tech and the fastest growing company in wellness history.

Behind the platform is a Marvel team of builders deeply connected to the problem we’re solving. We pride ourselves on attracting superstar talent — the kind that’s driven the best growth-to-burn metrics since early Airbnb, Stripe, and Whats App.

If you're excited to build at the intersection of AI, healthcare, and real-world impact — we’d love to meet you.

As a performance marketer, you will play a critical role in developing and managing Fay’s user acquisition program. You’ll be responsible for driving the strategy, execution, and management of our core paid acquisition channels, as well as spearheading new promising acquisition channels.

What you’ll be doing

• Own our core paid acquisition channels — driving strategy, execution, and analysis.
• Create platform-specific marketing strategies, ensuring we’re acquiring our target clients and staying one step ahead of the market.
• Devise processes to create and develop a high-volume of creative assets by working with internal and external stakeholders.
• Own the data/analytics that support our paid efforts, including our attribution program and tracking tools.
• Collaborate with marketing, product, and engineering teams to design experiences to engage and convert clients.

Qualifications

• 3-5 years of experience managing a B2C acquisition program, ideally focused on Meta, Tik Tok, paid influencers, and more.
• Growth marketing mindset. Inquisitive, creative thinker who is constantly ideating new ideas and running experiments, never satisfied with the status quo.
• Strong marketing chops and ability to originate unique marketing concepts that resonate with our target consumers.
• A data expert who can pull, analyze, and interpret critical insights and make actionable changes; you also understand the ins and outs of attribution.
• An A+ communicator who can work with both internal and external stakeholders, influencing at all levels.

Fay is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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