Go-to-Market Vice President

ABOUT FANDUEL

Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including:
America’s #1 Sports book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct-to-consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

Fan Duel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION
Our roster has an opening with your name on it

Fan Duel Sports book is seeking a bold, customer-obsessed marketing executive to define and lead our go-to-market (GTM) organization. In this high-impact leadership role, you’ll be responsible for how we position, express, and deliver our value proposition to millions of sports fans across the country.

Reporting to the General Manager and SVP of Fan Duel Sports book, you’ll serve as the architect of our customer narrative—translating our brand personality and key drivers of choice (e.g., product innovation, breadth of offering, pricing and generosity) into integrated campaigns that captivate, convert, and retain customers during key sports moments and across the broader sporting calendar. You’ll lead a multidisciplinary team spanning Integrated Campaigns, Product Marketing, and Sport Performance, and partner deeply across Media, Product, Brand & Customer Growth to bring our story to life.

This is a rare opportunity to build on a market-leading product with a category-defining brand—and to help define and drive what we compete on in one of the most exciting consumer industries in the country.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Define the Value Proposition
  • Own the articulation of the Fan Duel Sports book customer promise—positioning, differentiation, emotional and functional benefits
  • Establish a unified GTM narrative and strategic marketing priorities across the sports calendar, ensuring coherence across campaigns, categories, and lifecycle
• Lead Integrated & Flawless Go-to-Market Execution to drive performance
  • Oversee annual and seasonal GTM planning across key sports, promotions, and product launches
  • Provide strategic oversight to sport category “captains” in building sport-specific plans that ladder up to the overarching brand narrative and Sports book objectives
  • Act as a connector, an enabler and a catalyst ensuring alignment, resource clarity, and issue resolution across cross-functional teams including between sport “captains” and functional pillars (e.g., product, pricing)
• Shape Campaigns That Resonate
  • Lead the development of high-impact campaigns that translate insight into storytelling—from Super Bowl-scale activations to opportunistic, late breaking narrative-driven sport moments
  • Partner with Creative, Social, CRM, Brand, and Media to push the boundaries on our brand tone while ensuring consistency of tone, message, and emotional resonance across all touchpoints
  • Work with Partnerships and Brand to maximize the value of our existing channels and partnerships and collaborate to identify and cultivate new marketing channels where relevant
  • Use research, testing, and performance data to inform content, channels, and messaging strategies
• Drive Performance and Scale
  • Define and track success metrics…