Director, B2B Marketing

Overview

Job Title: Director, B2B Marketing

Department: Marketing Solutions Team

Employment Type: Full-Time

Work Arrangement :
Hybrid

Work Location: New York preferred, open to other markets

Pay Transparency:

The anticipated salary for individuals expressing interest in this position is $115,000/yr. to $125,000/yr. Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.

Audacy offers employees a comprehensive benefits package to include: health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.

The Director, B2B Marketing leads the strategy, ideation, and flawless execution of Audacy’s B2B marketing and event programs. Oversees 40–50 annual activations, including trade partnerships, thought leadership platforms, and industry tentpoles that enhance Audacy’s visibility and deepen engagement with national and local advertisers. Works cross-functionally across Enterprise and Local teams to ensure alignment with brand strategy and business goals.

What You’ll Do:

• Lead end-to-end planning and execution of trade events, including conference selection, sponsorship strategy, creative development, logistics, budgeting, and post-event reporting.
• Manage partner relationships and contract negotiations with ANA, Brand Innovators, IAB, PTTOW, and others, ensuring strong industry presence and value-driven collaborations.
• Create high-impact marketing materials (presentations, one-sheets, digital/social content) that tell the Audacy story and support sales efforts during high-profile trade events.
• Oversee the corporate B2B events calendar and ensure full visibility across teams.
• Produce corporate video assets, including brand sizzles, agency sales videos, Industry Upfront presentations (video and in-person), and thought leadership content.
• Partner with Design, PR, Research, Consumer Marketing, and Sales to align messaging across all external touchpoints.
• Collaborate with C‑suite, senior executives, broadcast talent, and podcast hosts to create memorable brand experiences and manage speaking opportunities at key events.
• Lead B2B social strategy around major campaigns, including trade events, and seasonal initiatives like Upfronts and Advertising planning season.
• Lead special projects across divisions, including brand launches (e.g., Audacy Sports, Audacy Podcasts, Audacy Creator Network) and custom local market events (e.g., NFL Draft, MLB All‑Star, and Airbnb Experiences).
• Own corporate sustainability storytelling and execution, including the 1
  
  Day1
  
  Thing volunteer initiative.
• Direct development of trade ads, client invitations, all local narrative updates, and  content.
• Oversee production and distribution of corporate swag for Enterprise Sales and event activations.
• Stay abreast of industry and event trends, along with competitive data, to ensure Audacy is best in class.

More

About You:

• B2B Event Leadership (3+ Years) :
  Minimum of five years of progressive experience leading B2B marketing, trade, or industry event execution within a dynamic media, advertising, or entertainment company environment.
• End-to-End Activation Management: Demonstrated expertise in the full lifecycle of major activations, including negotiating partner contracts (e.g., ANA, IAB), setting strategic sponsorship objectives, and managing all creative and logistical elements for 40+ annual programs.
• Integrated Content Production: Proven ability to direct the production of corporate video assets (e.g., brand sizzles, Upfront presentations) and create high-impact, data-driven marketing collateral that effectively tells the company's story to advertisers.
• Executive & Cross‑Functional Alignment: Exceptional…