Senior Manager, Growth Marketing, App

About Dow Jones

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, Market Watch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award‑winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at ta Please put "Reasonable Accommodation" in the subject line.

NYC – 1211 Ave of the Americas

Full time

The Senior Manager, Growth Marketing – Apps will lead the strategy and execution of mobile app growth across Dow Jones’ flagship brands, including The Wall Street Journal, Market Watch, and Barron’s. Reporting to the Director of Growth Marketing, this role drives scalable user acquisition, engagement, and subscription conversion by identifying new growth opportunities, optimizing performance marketing programs, and leading rigorous experimentation across channels, pricing, and in‑app experiences.

The role partners closely with Product, Analytics, and cross‑functional teams to improve the overall app experience, strengthen product‑market fit, and translate data‑driven insights into actionable growth strategies.

Work on‑site in our midtown Manhattan office 3 days each week.

• Develop, execute and manage the mobile app growth strategy for Dow Jones (WSJ, Barron’s, and Market Watch)
• Create, manage and experiment with new user acquisition performance marketing channels & campaigns
• Identify marketing channels, solutions and ideas that will efficiently bring new customers to our mobile apps and increase revenue
• Partner with our product team to improve the overall digital product app experience to drive habitual reading habits and subscription propensity
• Propose, launch and analyze A/B tests to improve mobile app ad performance, including design, launching new products, and running price tests to maximize conversion rates
• Work closely with cross‑functional counterparts and other teams to develop and sync on overall strategy, execution & reporting

• 10+ years of growth marketing experience, or relevant experience in subscription/product marketing, preferably growing mobile app customer base
• Proven track record of managing app digital marketing activities, app referral programs
• Strong hands‑on experience with mobile app ad platforms, tools and technology, including App Store, Google Play Store, Apps Flyer, Adjust, etc.
• Experience related to product‑market fit, growth at scale, localization, internationalization and personalization of product
• Strong data analysis, visualization and reporting skills
• Organizational skills, integrity and great follow‑through on tasks
• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies
• Detail‑oriented, highly organized, and comfortable managing multiple priorities in a fast‑paced environment
• A bachelor’s degree in marketing or business administration is preferred

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

Dow Jones – Marketing

Marketing & Product Management

Non‑Union role

$145,000 – $165,000

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