Marketing Content Manager; NYC Hybrid

About the Business

For more than 20 years, Brightmine™, formerly Xpert

HR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.

With more than 9,000 global customers, Brightmine is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we’re creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact.

Where you can think big, aim high and explore more.

This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday.

We’re searching for a Marketing Content Manager with B2B experience in the HR industry to help shape and deliver on a content marketing strategy that drives SEO, AEO, GEO, and conversions, builds awareness of our solutions with our target audience, and continues to position us as a thought leader in our market. As part of our ambitious marketing function, you will be responsible for creating, improving, and maintaining content to achieve our business goals leveraging AI tools and Customer Data Platforms (CDPs) to personalize and optimize content performance.

• Write and develop high-quality content including blog posts, social media, website copy, whitepapers, video scripts, and podcasts.
• Create and optimize content for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to improve visibility across traditional and emerging search platforms.
• Collaborate with the Graphic Designer and Demand Generation Team to support integrated campaign activity.
• Work with the Portfolio Marketing Team to regularly update web content reflecting new product features and developments.
• Collaborate with Content team, manage freelancers and external agencies as needed.
• Identify customer needs and content gaps, recommending new topics and formats.
• Research and produce a regular stream of topical, creative, and engaging content for multi-channel use.
• Own and continuously improve our end-to-end marketing content creation and publishing processes.
• Use AI-powered tools for content ideation, generation, optimisation, and performance analysis.
• Manage and maintain content within Word Press and ensure consistency and governance.
• Meet tight deadlines while maintaining top-quality output.
• Contribute to the measurement and reporting of content KPIs to understand and optimize engagement and conversion.

• Proven content marketing experience, ideally in B2B. HR industry experience is preferred.
• Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
• Strong understanding of SEO, AEO, and GEO principles and tools.
• Experience using AI tools (e.g., generative AI, NLP-based platforms) for content creation and optimization.
• Familiarity with Customer Data Platforms (CDPs) such as Oracle Unity, Salesforce CDP, or similar, with an understanding of how to leverage audience data to personalize and optimize content strategies.
• Ability to interpret and apply brand guidelines, positioning, and tone of voice.
• Strong communication skills and ability to produce content for both UK and US audiences.
• Excellent time management and multitasking abilities.

Primary Location Base Pay Range:
New York, NY $88,900 - $148,000p>

This job is eligible for an annual incentive bonus.

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer to our US full- and part-time employees working at least 20 hours or more per week:

• Health Benefits:
  
  Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing:
  Wellness…