Marketing Automation Manager Job New York New York USA,Marketing / Advertising / PR

Location: New York

Summary

The Business Marketing Group connects businesses with their customers on Facebook, Instagram, Whats App, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging, SEM/SEO, display, chat, and Meta ads to provide value for our customers and enable business impact.

We focus on developing and executing strategies that make our marketing channels impact levers for the business. We are searching for a Marketing Automation Manager to play a pivotal role in elevating our marketing automation practice. This individual will be responsible for analyzing, optimizing, and executing our digital marketing channel and customer journeys to improve effectiveness across our portfolio. This individual will also identify and execute upon opportunities to expand our channel footprint and capabilities leveraging internal and third party technology.

We are seeking an analytically-driven marketer with demonstrated communication skills and business acumen. The Marketing Automation Manager will be committed to performance marketing, the customer experience, and driving measurable results at a large scale. As an expert in digital marketing and marketing automation, you will shape our global approach and the scaled impact of our channels used to launch, optimize, and scale cross-channel customer journeys.

Marketing

Automation Manager Responsibilities

Drive demonstrative results by delivering channel and customer journey strategies that leverage the latest in cross-channel marketing, agentic AI, and marketing automation with Salesforce Marketing Cloud

Develop and drive strategy with marketing teams on automation and best practices to launch successful customer journeys, including lead generation and product adoption campaigns

Develop learning agendas to optimize the effectiveness of our digital marketing channels across the funnel and customer journey, through A/B testing, causal experimentation, and opportunity analyses

Work cross functionally with marketing, data science, and engineering to identify, drive and accomplish both short and long term marketing automation and channel effectiveness goals

Minimum Qualifications

Expertise in leveraging multiple digital marketing channels (web, email, chat, Meta ads, search, display, etc.) to drive results in a B2B or performance marketing capacity

Experience using Salesforce Marketing Cloud or other marketing automation platforms to manage multiple marketing channels and deliver customer journeys

Experience in developing and executing A/B tests and marketing measurement analyses with clear, actionable interpretation of insights

Experience working with marketers to plan and deliver channel strategy for marketing campaigns

Experience working cross functionally with marketing, data science, and engineering teams to plan and deliver channel strategy

5+ years of marketing automation, digital marketing, performance marketing or growth marketing experience with track record of improving marketing impact

Bachelor's Degree or equivalent work experience in digital marketing

Preferred Qualifications

Salesforce Marketing Cloud Certification

Familiarity with Salesforce Data Cloud

Familiarity with Salesforce Agentforce

Experience with lead generation

Experience working directly with Marketing, Product, Engineering and Operations teams to provide business cases and requirements

Analytical skills to design experiments and draw insights from data

Project management experience leading and managing multiple projects at the same time

Public Compensation

$124,000/year to $178,000/year + bonus + equity + benefits

Industry

Internet

Equal Opportunity

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

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