Brand Activation Manager

Brand Activation Manager

Location:

New York
Department:
Growth Office

Base salary: approximately $76,000 (individual compensation varies with experience, location, etc.)

• Co‑develop U.S. marketing plans with the Head of Growth and Regional Managing Director, ensuring alignment with global direction.
• Define campaign goals and identify relevant opportunities, channels, and tactics for regional brand activation (e.g., networking, media relations).
• Manage and track budgets effectively.
• Lead quarterly reporting meetings with key stakeholders to review activation performance and refine plans for upcoming quarters.
• Conduct regular check‑ins with the U.S. Managing Director.

For every marketing initiative, you’ll create a plan detailing the touchpoints to bring it to life.

• Identify the need for owned (digital or in‑person) events and align with the U.S. Managing Director.
• Collaborate with Marketing team members to launch events successfully.
• Coordinate invitation management with Marketing Consultants.
• Schedule and host technical and content dry runs to prepare presenters.
• Analyze performance of invitation and follow‑up efforts.

• Spot opportunities for sponsor ships, stage presentations, and networking.
• Mobilize Marketing Consultants for submissions and support with writing and copy editing.
• Organize dry runs and design support post‑acceptance, involving relevant subject experts.
• Provide guidelines to presenters and attendees before events.
• Gather feedback post‑event to capture learnings and identify case study opportunities.

• Keep leaders informed of marketing plans and progress.
• Mobilize sales teams for local initiatives (e.g., event invitations, speech submissions, training opportunities, case or blog writing).
• Draft and distribute press releases to local media agencies and track coverage.
• Plan and create social posts highlighting U.S. marketing activities.

• Qualify and assign leads in Hub Spot.
• Activate Marketing Consultants to follow up on qualified leads promptly.
• Generate leads through local initiatives (conferences, events, editorials, etc.).
• Ensure timely follow‑up on incoming requests within 24 hours.

• Bachelor’s degree or higher.
• Minimum 3 years of marketing experience with a diverse skill set.
• Strong relationship‑building and problem‑solving skills.
• Excellent project management capabilities – setting clear goals, creating timelines and ensuring smooth execution.
• Experience with digital marketing tools (e.g., Hub Spot, Word Press) is a plus.

Mid‑Senior level

Full‑time

Marketing and Sales, Market Research

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