Senior Associate, Influencer Marketing

Job Title

Senior Associate, Influencer Marketing at Brooklinen

Manhattan, NY (hybrid – 2 days in office, 3 days remote)

At Brooklinen, we’re building the future of comfort — thoughtfully, ambitiously, and with intention — nurturing our customers, our team, and the work that helps us grow thoughtfully.

• Manage the day-to-day execution of influencer campaigns, including outreach, briefing, content tracking, and performance reporting
• Source, evaluate, and secure talent that aligns with Brooklinen’s brand values, audience, and campaign goals
• Negotiate rates and manage contracts, ensuring all deliverables, timelines, and usage rights are clearly documented
• Oversee timeline management, content reviews, messaging alignment, and approvals to ensure high-quality, on-brand storytelling, serving as a key point of contact for external and internal partners throughout the campaign lifecycle
• Use and refine existing workflows, databases, and platforms to maintain accurate tracking—including deliverable status, custom links, discount codes, and invoices
• Manage the execution of the affiliate influencer strategy across platforms including LTK, Shop My, and emerging channels
• Analyze campaign performance across both awareness and conversion metrics, and contribute to reporting with insights and recommendations
• Collaborate cross-functionally to repurpose influencer content across channels and drive amplification opportunities
• Support broader influencer and brand activations, including events, product seeding, mailers, collaborations, seasonal/product-based research, and other experiential moments

• 3+ years of experience in influencer marketing, PR, or partnerships (relevant full‑time internships count!)
• Proven success in managing influencer programs end-to-end—including sourcing, negotiating, briefing, tracking, and reporting
• Strong communication and relationship‑building skills, with experience managing both external and internal partners
• Highly organized, detail oriented, and comfortable owning multiple initiatives at once in a fast‑paced environment
• Confidence in analyzing performance data and translating metrics into actionable takeaways
• A proactive, solutions‑oriented mindset with the ability to anticipate needs and take initiative
• Passion for influencer marketing, brand storytelling, and staying ahead of social trends

• Lead with warmth and clarity — communicating thoughtfully and treating every partner with respect.
• Work intentionally — focusing on what matters most, without unnecessary complexity or noise.
• Bring a steady, grounded presence — especially when navigating ambiguity or change.
• Value partnership over ego — collaborating openly and listening with curiosity.
• Balance strategy with execution — able to zoom out for context and zoom in when details matter.
• Act with ownership — following through, taking pride in quality, and caring about the outcome.
• Stay open and adaptable — learning continuously and embracing iteration.
• Contribute to a supportive, inclusive environment — helping others succeed and elevating the team around them.

Base salary range: $71K–$80K

• Health Benefits
  • Up to 100% coverage for employee‑only medical, dental, and vision
• Fertility & Family Support
  • Support for all family‑building journeys, including a lifetime benefit of up to $20,000 through Carrot (with a $10,000 annual cap)
• Retirement Savings
  • 401K with a 4% company match
• Commuter Benefits
  • Pre‑tax savings to support your daily commute
• Product Perks
  • 40% employee discount
  • 25% friends & family discount
  • Seasonal product allowance
• Wellness Support
  • Free One Medical membership
  • Free Talkspace membership
  • $1,000 annually through Joon to support mental, physical, and lifestyle well‑being
• Parental Leave
  • 14 fully paid weeks for all new parents
• Time Off
  • 20 vacation days annually (25 days after 5 years)
  • Year‑round Summer Fridays with a 3 pm close
• Sabbatical
  • One fully paid month at your five‑year anniversary
• Hybrid Work
  • Two in‑office days weekly during core days (Tues–Thurs)
  • Additional in‑office days welcome — our space is designed for connection and ease
• Remote Flexibility
  • Remote Thanksgiving week
  • Remote last week of December
  • Up…