Senior Director, Brand Management - Flamingo

Senior Director, Brand Management - Flamingo

New York, NY

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists.

If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years.

Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

We are a disruptive, personal care brand seeking a Senior Director of Brand Management who is not just a steward of brand plans, but a strategist that approaches their work with entrepreneurial ownership. They can synthesize data across omni channels, and turn analysis into out-of-the-box action plans. This leader will define short, mid, and long-term brand and category strategy, challenge category conventions, serve as a cross-functional integrator across the organization, and proactively shape how we win in an increasingly competitive and crowded market.

The ideal candidate brings a high intellectual ceiling
, has had traditional brand training (CPG/personal care a plus) but can also be agile, resourceful, and flex to new norms. You are both a strategic architect and a hands‑on builder, equally comfortable crafting a 3‑year strategy and rolling up your sleeves to drive an urgent launch.

• Define the mid and long‑term brand strategy, positioning, and competitive differentiation across categories, setting a point of view on where the categories are going and proactively taking action, not just reacting to where it is today.
• Lead the development of annual brand plans across the full purchase funnel, setting clear priorities, objectives, KPIs, and activation calendars (12–18 months). Go beyond planning mechanics to challenge assumptions, surface bold bets, and prioritize what will truly move the business.
• Drive the business to deliver category‑specific revenue, share, and profitability goals.
• Lead assortment and product portfolio strategy to maximize growth, relevance, and commercial impact, ensuring the portfolio evolves ahead of consumer needs and competitive pressure.
• Translate consumer insight, POS trends, category dynamics, and competitive intelligence into meaningful strategic choices and action plans.
• Partner with CMO on the 3–5 year brand long‑term plan.
• Act as the leader of the brand, accountable for brand contribution (gross profit – marketing).
• Partner closely with Finance to proactively diagnose risks and opportunities, making decisive, data‑informed pivots when performance deviates from plan.
• Own allocation of the full brand marketing budget, balancing short‑term performance with long‑term brand building—and challenging traditional spend models when needed.
• Lead execution of the national brand calendar, in partnership with Comms and GTM teams, including commercial innovation launches, evergreen plans, and tentpole campaigns.
• Provide demand inputs for categories and partner with Supply/Demand Planning to improve forecast…