Account Supervisor, Culture x Influence; Retail, Lifestyle and Sports

Account Supervisor, Culture x Influence (Retail, Lifestyle and Sports)

At Fleishman Hillard, we believe the future of communications is being shaped by the bold. Our Retail, Sports & Lifestyle sector is looking for an Account Supervisor – Culture x Influence working with lifestyle, fashion, beauty, and sports brands that are redefining relevance. In this role, you’ll work at the intersection of pop culture and performance, driving integrated earned-style programs that span influencer, media, content, and social.

You’ll partner with a team that knows how to turn brand moments into movements and has helped build some of the most talked-about brand relevance campaigns in recent memory.

This is a career-defining opportunity for a builder: someone who understands what it means to make brands culturally magnetic, discoverable, and talked-about in all the right places. Are you ready to make your mark?

Fleishman Hillard values impact and inclusion. We remain committed to strengthening bonds between our people and the communities we serve, and we continuously strive to create spaces where everyone can thrive.

• Live at the intersection of culture, commerce, and influence. You follow the beauty, fashion, lifestyle, and sports taste makers with an editorial eye and instinctively understand how moments, creators, and content move.
• Know how to build creator ecosystems that drive brand vitality—whether that’s orchestrating Tik Tok‑first content hubs, curating search‑optimized influencer stories, or developing long‑lead You Tube partnerships that move the middle of the funnel.
• Have experience with tier‑one influencer activations, including celebrity, athlete, and tastemaker collaborations that are rooted in story, surprise, and shareability—think red carpet gifting lounges, music festival moments, and live influencer takeovers.
• Write like a strategist and think like a creative. You can craft compelling influencer briefs, snappy concepts, and integrated ideas that earn attention and inspire action.
• Understand how to map influence to impact—from culture to commerce. You can help clients understand the influencer journey, how audiences behave across platforms, what sparks discovery, and how to move them down the funnel through content and conversation.
• Build communities with stylists, editors, creators, and media alike and understand the unique role each plays in fueling influence.

• Serve as a strategic influence partner to lifestyle, fashion, beauty, and sports clients—providing proactive counsel and innovative solutions that drive business outcomes.
• Lead and execute full‑funnel influencer campaigns, from concept through content creation, platform strategy, performance analysis, and post‑campaign reporting.
• Build and nurture relationships with creators, athletes, celebrities, glam teams, and media across beauty, fashion, and lifestyle categories.
• Stand up Tik Tok‑first content hubs and influencer collectives to drive reach, relevance, and share of voice.
• Develop search‑driven influencer strategies and always‑on content planning to fuel discovery and conversion.
• Create holistic campaign strategies that integrate influencer, earned media, social conversation, and experiential activations.
• Manage paid influencer and creator programs in partnership with media teams, including briefing, negotiation, approvals, and optimization.
• Lead day‑to‑day campaign execution in collaboration with cross‑functional teams—including creative, production, analytics, and media.
• Inspire and manage junior talent, fostering growth while ensuring quality and excellence in execution.
• Stay ahead of creator economy and beauty/lifestyle trends and translate them into actionable insights for clients.

• 4–7+ years of agency, brand, or platform‑side experience in consumer, beauty, fashion, lifestyle or entertainment.
• Direct experience building and executing influencer campaigns, with deep understanding of Tik Tok, Instagram, You Tube, and emerging platforms.
• Proven experience working with stylists, glam teams, A‑list creators, athletes, or celebrities as part of brand programs.
• Strong earned media instincts with…