Product Marketing Manager V

Our Client, a Internet Content & Information company, is looking for a Product Marketing Manager V for their New York, NY/San Francisco, CA/Menlo Park, CA/Hybrid location.

• Digital advertising product development and go-to-market experience, including an understanding of direct response digital advertisers in the U.S. and globally
• Lead and coordinate go-to-market efforts globally to support Monetization GenAI product launches and scaled adoption
• Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
• Distill and surface market feedback that informs product roadmap and improves advertising and business services offerings for the product portfolio
• Develop cross-functional partnerships with Product Management, Engineering, Research, Design, Communications, Sales and other key teams
• Effectively and regularly communicate with leadership within the Product and Sales organizations

• Coordinate and execute go-to-market plans for Monetization GenAI product launches.
• Drive scaled adoption across global markets.

• Conduct industry research, including quantitative, qualitative, and competitive analysis.
• Identify market opportunities and represent the market’s perspective.

• Gather and distill market feedback to inform product roadmap decisions.
• Surface insights to improve advertising and business services offerings.

• Build strong partnerships with Product Management, Engineering, Research, Design, Communications, Sales, and other key teams.

• Effectively and regularly communicate with leadership within Product and Sales organizations.

• We are seeking a seasoned product marketer to drive global go-to-market strategies for our Monetization GenAI Creative products. The ideal candidate will have a strong background in product management, product marketing, management consulting, product strategy, or equivalent functions, with at least 7+ years of experience.
• We are looking for a product marketer who can support our Monetization GenAI Creative products.
• 7+ years of experiences working in a product management, product marketing, management consulting, product strategy or equivalent function
• Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment.
• 7+ years in product management, product marketing, management consulting, product strategy, or similar roles.
• Proven track record collaborating cross-functionally and building consensus among diverse stakeholders in fast-paced, high-expectation environments.
• Deep understanding of digital advertising product development and go-to-market strategies.
• Familiarity with direct response digital advertisers in the U.S. and globally.
• Strategic thinker with strong analytical skills.
• Excellent communicator and influencer, comfortable presenting to senior leadership.
• Entrepreneurial mindset with a bias for action.
• Experience in digital advertising, especially with direct response advertisers.
• Ability to thrive in a dynamic, high-growth environment.
• Have 6 people near me – replacement
• Shape the future of GenAI-powered monetization products, directly impacting how advertisers and businesses leverage AI for creative and performance-driven campaigns.
• Work closely with Product, Engineering, Research, Design, Sales, and Communications teams—building consensus and driving innovation in a highly collaborative environment.
• Inbound Skills & Market Research:
• Ability to conduct deep quantitative and qualitative market research
• Experience gathering and synthesizing market feedback to inform product strategy
• Go to market - outbound experience , launch product Proven track record in launching products and driving scaled adoption
• Experience developing and executing go-to-market strategies for digital advertising products
• Advertising Technology & Digital Marketing Knowledge
• Exposure to GenAI product development, creative enablement, or advertiser-facing GenAI solutions
• Agility and resourcefulness in fast-paced, high-pressure settings
• Comfort with ambiguity and ability to drive clarity and strategic direction with limited precedent
• Ability to think out-of-the-box and bring nascent technology to at-scale product

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.