Integrated Strategist, Business Solutions

Integrated Strategist, Business Solutions

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The Integrated Brand Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Integrated Brand Supervisor, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. The Integrated Brand Strategist is also a key player in the activation of digital media, as all digital media is not only planned but executed through the integrated strategy function.

They oversee delivery of campaign materials, such as media authorizations, insertion orders, schedule or insertion reports as well as creative elements to clients and internal teams. In part with team leadership, they participate in brainstorming sessions, status meetings and client plan presentations. The Integrated Brand Strategist also aids in the development of plan recommendation decks, utilizing their knowledge of client’s business objectives, competitive landscape and marketplace analysis to inform sound strategy and recommendation.

The Integrated Brand Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. The will own the day-to-day logistics in the planning, implementing and maintaining of digital media campaigns, in addition to participation in developing the broader multi-channel strategy.

30% - Strategic Planning

20% - Client Relations

25% - Stewardship

25% - Media Activation

• Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly.
• Employs Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan development and reporting.
• Provides critical thinking and analysis to draw conclusions and construe actionable implications.
• Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations.
• Effectively manage all daily tasks as well as guide development and education of Assistant Strategist.
• Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays.
• Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations.
• Build and foster open communication with clients and media partners, serving as a key HMI contact.

• Participates and leads team brainstorms to kick off plan and consideration set development for digital media.
• Monitors trends, tools, opportunities and applications in paid social media environments, and appropriately apply that knowledge.
• Investigates cross-channel opportunities, incorporating mobile and social extensions.
• Creates and presents media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions.
• Coordinates review of RFP submissions for maximized social media integrations.
• Leads in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations.
• Campaign execution & management
  • Traffic plan assets such as creative and required tracking tags.
  • Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency.
  • Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues.
  • Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients.
  • Enters and manages plans in billing system, tracks insertion…