Field Marketing Manager

Responsibilities

• Design and execute a regional field marketing strategy aligned with Shield’s global GTM priorities and regional sales goals.
• Plan, manage, and execute high-impact regional events — including executive round tables, customer summits, partner activations, and industry conferences.
• Drive account-based marketing initiatives to support target account engagement and accelerate pipeline.
• Collaborate with Sales, GTM leadership and Customer Success to measure ROI, ensure strong follow-up, and turn engagements into revenue outcomes.
• Serve as the key marketing liaison for the NA Sales team — translating business needs into actionable marketing programs.
• Develop and execute comprehensive co-marketing programs with Shield’s strategic NA partners to drive mutual growth and brand awareness.
• Plan and launch new partner marketing initiatives — from joint campaigns and webinars to integrated go-to-market plays.
• Manage partner marketing development funds (MDF), ensuring efficient spend and measurable ROI.
• Serve as the internal advocate for partner initiatives, ensuring alignment across Shield’s global marketing, sales, and product teams.
• Collaborate with Product Marketing, Content and the Design teams to develop compelling partner and field related content — customer stories, sales decks, localized campaigns, and thought leadership assets.
• Own regional adoption of marketing and sales enablement tools (e.g., Seismic) to ensure consistency and accessibility of materials.
• Enable internal teams and partners with joint value propositions, messaging frameworks, and sales collateral.

• 5+ years of B2B SaaS marketing experience, with a focus on field marketing, partner marketing, or account-based marketing.
• Proven track record of designing and executing high-impact regional events, trade shows, webinars and and partner programs that drive measurable business outcomes.
• Strong commercial acumen — you can connect marketing efforts directly to revenue and pipeline metrics.
• Experience working with Financial Services, Reg Tech, or Fintech audiences is a plus.
• Excellent cross-functional collaboration skills — you work seamlessly with Sales, Partnerships, and global marketing functions.
• Strong communication and stakeholder management skills, with the confidence to represent Shield externally.
• Familiarity with marketing automation, CRM, and enablement tools (e.g., Hub Spot, Seismic).
• A proactive, data-driven, and entrepreneurial mindset — you take ownership and move fast.
• Willingness to travel across North America (~20%) for events, partner activations, and key customer engagements.