Brand Manager

Company Description

Abb Vie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

Abb Vie, a global biopharmaceutical company driven by research and innovation, is looking for a Brand Manager to join our Immunology team. This role is key to developing and executing marketing strategies that drive growth and strengthen the presence of our leading brands in the treatment of rheumatological diseases.

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient‑centric strategies including CLM engagement and customization within Abb Vie business code of conduct, policies and all applicable laws and regulations.

• Collaborate with Brand Team and In‑Field Team members, facilitate cross‑stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
• Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient‑centricity.
• Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
• Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non‑traditional partnerships, multi‑channel opportunities and multi‑stakeholder initiatives in order to meet strategic brand objectives.
• Ensure all in‑field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
• Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1‑year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
• Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if…