Retail Media Account Manager; Amazon & TikTok Shop

Responsibilities

• Amazon & Tik Tok Shop Strategy:
  Develop, execute, and optimize advertising strategies across Amazon (search, display, OTT) and Tik Tok Shop to drive client success.
• Campaign Execution & Optimization:
  Manage and analyze performance across both platforms, ensuring campaigns align with client goals and marketplace best practices.
• Performance Analysis:
  Utilize internal and client-side analytics tools to track KPIs, provide insights, and make data-driven recommendations for optimization.
• Client Communication:
  Act as the day-to-day contact for clients, providing performance updates, answering strategic questions, and leading discussions on campaign adjustments.
• Promotional Planning:
  Assist in planning and executing campaigns around key events such as Amazon Prime Day, Cyber Monday, and major Tik Tok Shop promotional periods.
• Marketplace Management:
  Maintain product detail pages, monitor inventory forecasts, and ensure seamless operations across Amazon Vendor/Seller Central and Tik Tok Shop Seller Center.
• Cross-Functional Collaboration:
  
  Work with internal teams to enhance strategies, implement A/B testing, and drive continuous performance improvements.
• Account Audits & New Business Support:
  Assist senior team members in pitching new clients, conducting account audits, and identifying growth opportunities

• 1-2 years of experience in Amazon Marketing Services (AMS) or a similar marketplace environment (Vendor Central/Seller Central)
• Experience managing or working on Tik Tok Shop (TTS)—understanding platform nuances, best practices, and campaign execution
• Strong analytical skills with the ability to interpret performance data and optimize campaigns accordingly
• Proficiency in Microsoft Excel (pivot tables, chart building, data analysis)
• Ability to work independently, manage multiple priorities in a fast-paced environment, and proactively troubleshoot issues
• Excellent verbal and written communication skills for client-facing discussions and internal collaboration

• Experience managing additional marketplaces like Walmart or eBay
• Familiarity with promotional strategies around large-scale event windows like Prime Day, Black Friday, and Tik Tok Shop flash sales
• Experience mentoring or guiding junior team members is a plus

• Unlimited vacation policy
• Monthly Phone Stipend
• Comprehensive Medical, Dental, and Vision insurance options
• 401(K) plan with matching
• Dog friendly office
• Hybrid work opportunity
• Professional Development Program
• Weekly Seamless allowance