Head of North America Partner Marketing, NAMER Strategic Customer & Partner Marketing

Location: New York

This job is with Amazon, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

DESCRIPTION:

The Head of Americas Partner Marketing at AWS leads the organization responsible for partner marketing strategy and execution across the U.S. and Canada. This role develops and executes strategic, data-driven marketing programs with and through partners to drive demand and revenue, managing partner coverage, joint marketing plans, MDF planning and approval processes, and both partner-led and AWS-led demand generation programs. The ideal candidate brings extensive experience building large, complex teams that execute demand generation activities, with strong communication skills, analytical capabilities, deep understanding of the marketing mix, and proven ability to work cross-functionally with multiple stakeholders.

Key job responsibilities

• Develop and own the North America partner marketing plan including partner coverage, AWS-led demand generation, MDF planning, and partner-led demand generation

• Hire and develop a team of partner marketing professionals that plan and deliver partner demand generation programs including integrated campaigns, digital marketing, webinars, and events

• Partner closely with field marketing to ensure a unified marketing strategy across the Geo- specifically the development of account based marketing programs and strategies with partners

• Work closely with North America partner sales leaders and sales leaders to develop regional priorities and execute plans to drive partner marketing generated opportunities and pipeline

• Drive cross-functional collaboration with extended marketing teams (Digital Marketing, Paid Media, Global Campaigns) to execute partner-led campaigns and events

• Work with global and regional teams to share best practices and ensure alignment across different marketing efforts

About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and Amaze Con (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

BASIC QUALIFICATIONS:

- Experience driving direction and alignment with cross-functional teams
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results
- Minimum of 15 years experience in a high-tech B2B marketing role
- Strong team player and leader with ability to influence, work cross-functionally, build relationships with key stakeholders and thrive in highly collaborative and fast-paced environments
- Solid understanding of the marketing mix and how to build and deliver integrated marketing campaigns with and through partners

PREFERRED QUALIFICATIONS:

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