Director, Global Paid Social & Programmatic Marketing

Director, Global Paid Social & Programmatic Marketing

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

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Scaling to $1B ARR and beyond means we need to build a demand generation engine that drives growth across multiple product lines, buyer segments, and personas - even accelerating growth from prospects and customers alike, whether domestically or abroad. That’s where you come in.

As the person leading our paid social and programmatic marketing, you’ll build, coach, and lead a team of world class marketers. Your team will be responsible for generating high quality leads and building pipeline via multiple digital paid channels and executing strategies to launch and measure new ones.

This role is highly cross-functional. You’ll partner closely with our creative, content, growth, analytics, marketing operations, and GTM teams to help Rippling win.

The Performance Marketing team sits within the growth marketing org, which has been a key driver in Rippling’s trajectory. Mamoon Hamid, a partner at Kleiner Perkins, recently said that “Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.” As a senior marketing leader, you’ll mature our growth engine while pushing the boundaries in B2B marketing.

Success in role means diving in and landing quick wins, then identifying big bets to accelerate revenue generation.

• Develop the worldwide, multi-channel strategy for building awareness among highly targeted audiences, nurturing them to consideration, and driving conversion. You’ll own the customer acquisition strategy for paid social and programmatic channels.
• Manage 8-figure annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
• You’ll build an experimentation engine within your team that fuels scale and efficiency gains; you’ll optimize via test and learn.
• Establish the structure and processes to operate a centralized worldwide paid advertising team with stakeholders across geographies and product lines.
• Own our current channels and develop strategies for launching new ones to maximize our ability to effectively market the suite of Rippling products.
• Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets.
• Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders to share learnings, brainstorm, and report out on results.
• Partner with analytics to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the entire funnel and maximize our ROI.
• Although this is a senior leadership role, like every leader at Rippling (including Parker), you’ll pick up IC initiatives to maximize your team’s impact. You’re not afraid to roll up your sleeves and do things yourself; in fact, you relish the opportunity to go to ground zero of execution, knowing it makes you a better coach and cross-functional partner.

• 8+ years of experience, with at least 5 in performance marketing
• 3+ years managing a team of > 3 marketers
• End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them
• Pro…