Senior Manager, Influencer + Communications Strategy

Senior Manager, Influencer + Communications Strategy

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.

the job:

the Senior Manager of Influencer & Communications Strategy is a creative and relationship‑driven leader responsible for shaping amika’s creator ecosystem and earned storytelling. This role leads influencer strategy, creator partnerships, organic community expansion management (OCEM), and ambassador growth, while also co‑leading global PR strategy + execution with the Senior Director of Global Influencer & Communications Strategy. You will build and nurture a high‑impact creator network across micro, mid, macro and celebrity segments;

drive culturally relevant campaigns; grow the ambassador community; and deliver earned media moments that reinforce amika’s leadership in both pro and consumer haircare.

salary: $140,000 + bonus

location: hybrid (must be based in New York and willing to work onsite 2 days a week + have the right to work in the US)

what you’ll do:

• Lead the end‑to‑end strategy for amika’s global creator ecosystem across micro, mid‑tier, macro and celebrity talent, aligned with brand, product and retail priorities.
• Develop a long‑term vision for influencer contributions to brand storytelling, performance, and cultural relevance.

Creator Partnerships & Campaign Management

• Plan, execute + optimize influencer campaigns across evergreen, launch and cultural moments—ensuring diverse representation across all hair types and communities.
• Vet, negotiate, and onboard creators ensuring strong brand alignment, value exchange + robust usage/compliance parameters.
• Partner closely with social, brand, product marketing, creative, and paid media teams to ensure creator content fuels awareness, engagement, and conversion.

Organic Community + Ambassador Expansion Management

• Lead strategy + scale for amika’s ambassador community using TYB, OCEM platforms and similar tools.
• Own daily platform optimization: segmentation, incentives, content briefs, reward structures, and performance reporting.
• Drive community acquisition, retention and engagement at scale through thoughtful incentives and authentic brand participation.
• Analyze ambassador performance, content quality + revenue impact to continually optimize.

Talent/Agency + Budget Oversight

• Manage influencer agencies, vetting partners and ensuring performance accountability.
• Own influencer budget planning, forecasting, contract terms, usage rights + cost optimization in partnership with Sr. Director.

PR Responsibilities

Press Strategy & Storytelling

• Co‑lead the global PR strategy with the Sr. Director, ensuring cohesive storytelling across press, influencer and brand channels.
• Shape narratives around product innovation, brand purpose, sustainability and professional heritage.

Media Relations & Earned Coverage

• Build and nurture strong relationships with beauty editors, writers, freelancers and relevant verticals.
• Oversee all media outreach, product launches, feature pitching, thought leadership, and editorial placement in tandem with agency partner.

PR Operations

• Service as the day‑to‑day POC for agency partner overseeing press communications, sample coordination, media list development + vetting, seeding and tracking earned coverage.
• Partner with global and local PR agencies to execute outreach, experiential events, retailer moments, stylist/influencer…