Manager, PR & Communications

About the Opportunity

The National Women’s Soccer League (NWSL) is one of the fastest‑growing professional sports leagues in the U.S., powered by 16 clubs and a deep roster of the world’s best players, and built on record‑shattering fan, media and commercial growth. Now in its 13th season, the league’s momentum continues to accelerate, with viewership and attendance numbers growing rapidly, social media fandom on the rise, team valuations massively increasing and new top sponsors investing in the NWSL brand.

This unprecedented growth in audience, media reach, and franchise value reflects the NWSL’s expanding fan base and increasing dominance in the sports‑media landscape and popular culture. The future of the NWSL is now – and we’re looking for world‑class talent like you to help us continue the momentum.

As Manager, Public Relations and Communications, you play a critical role in shaping and amplifying the NWSL’s voice across consumer and B2B audiences. Reporting to the Vice President of Public Relations and Communications, you will define and execute integrated communications strategies that aggressively elevate the league’s brand, drive commercial success, and strengthen its position as the leader in women’s sports and entertainment.

You will be the vital link connecting PR efforts with cross‑functional partners—including Marketing, Sponsorship, Content, and Social—to embed communications into all major initiatives, secure high‑impact earned media, and craft cohesive narratives that elevate the league, its clubs, and its world‑class players to fans, partners, and the broader cultural landscape.

• Develop and execute a comprehensive, integrated PR strategy that reinforces the NWSL’s position as a modern, fast‑growing sports and entertainment property.
• Lead consumer and B2B communications initiatives, including brand storytelling, product launches, partnership announcements, and executive and player visibility programs.
• Develop and manage proactive media relations strategies that generate high‑impact, cross‑platform coverage across sports, business, lifestyle, and entertainment outlets.

• Cultivate and maintain strong, authentic relationships with key national, local, and trade media, with a focus on reporters covering the intersection of sports, culture, and business.
• Own the creation of all core press materials including releases, pitches, media alerts, FAQs, key messaging documents, and executive talking points.
• Secure meaningful earned media that drives awareness, engagement, and conversion among fans, partners, and the broader public.
• Collaborate seamlessly with the Creative, Content, and Social teams to ensure consistent storytelling and message discipline across all digital and traditional channels.

• Serve as a strategic communications advisor to league departments and clubs, offering guidance on crisis communications, media best practices, and message development.
• Work closely with club communications leads to maximize shared storytelling opportunities and coordinate communications around key league moments and announcements.
• Partner on media operations and communications planning for major league events (e.g., Challenge Cup, Summer Cup, Media Day, Championship), ensuring flawless execution.
• Manage external agency partners, providing clear direction and accountability to deliver effective campaign support and media results.

• Track media coverage and industry trends to identify timely cultural and business conversations, proactively positioning the NWSL into the discussion.
• Monitor competitive PR activity and stay current on emerging media platforms and PR innovations; recommend new, data‑backed approaches to elevate the league’s visibility and impact.

• 3–5 years of hands‑on experience in public relations, ideally in sports, entertainment, or high‑growth consumer brand communications.
• Proven track record of developing and executing strategic PR programs that demonstrably drive earned media coverage and measurable brand impact.
• Estab…