Director, Growth Marketing

Founded in 2017, re Purpose is the leading Packaging Sustainability & Compliance platform for consumer companies. As pioneers of verified plastic recovery, the company enables brands to measure their plastic footprint and recover plastic waste from nature through a global partner network while streamlining compliance across 45+ packaging regulations.

re Purpose has recovered over 88 million pounds of plastic waste, supported 2,300+ waste workers, and maintains 12 active impact projects worldwide. The company's platform helps brands achieve compliance outcomes through advanced data management and regulatory expertise.

re Purpose is headquartered in New York. Learn more bal.

As a rapidly growing social enterprise, we are seeking a highly entrepreneurial Director of Growth Marketing specializing in demand generation and campaign management to scale our partnerships with businesses to collectively fight plastic pollution. You will play a pivotal role in leading our growth function by enhancing our full funnel, as well as identifying, testing and launching new channels. Your focus will be on developing and executing integrated marketing campaigns across various channels (digital, social, email, etc.)

to drive lead generation and customer acquisition. Your strategic thinking will amplify our growth and exposure amongst consumer brands to enable them to effectively tackle plastic waste.

• Demand Generation: Manage all things related to demand generation for re Purpose, including everything from email marketing to paid advertising and in-person events — or any other experimental channels such as channel partnerships, referral programs, or consumer advocacy campaigns.
• Customer Segmentation: Segment our ideal customer profiles into TOFU, MOFU, and BOFU buckets and aid our Sales team in nurturing each segment accordingly.
• Creation of a content machine: Lead the consistent generation of infographics, gated content, white papers, and other value-added content and coordinate across campaigns, digital marketing, design, email marketing, and other marketing teams’ initiatives.
• Metric Tracking and Performance Analysis: Determine and track the essential metrics that drive the long‑term success of our primary goal: logo acquisition, and conduct regular analysis to assess and refine the performance of campaigns and strategies.
• Funnel Optimization and Analysis: Utilize our CRM to manage lead lifecycle, analyze customer behavior, and optimize conversion rates throughout the funnel while bolstering and refining our lead scoring system; identify opportunity gaps across our funnel and suggest strategies to address them.
• Channel Enablement: Drive revenue by building and guiding our multi‑channel growth strategy and collaborating with our teams to optimize ROI and improve prospect experience.
• Innovative Thinking and Experimentation: Identify opportunities to scale business, acquire new customers, and drive customer retention; utilize competitive analysis to identify threats and opportunity gaps to be addressed.
• Cross‑functional
  
  Collaboration:
  
  Work closely with internal stakeholders, including marketing, sales, finance, product and design teams, while also managing external stakeholders and knowing when to pull in outside resources to fill in gaps and align growth initiatives with organizational goals and objectives.

• Bachelor's Degree: A bachelor's degree in Marketing, Data Analytics, Environmental Science, Sustainability, or a related field is required. Advanced degrees or certifications in relevant areas are a plus.
• Experience in B2B Growth Marketing: Proven experience in B2B growth marketing, with a strong track record showcasing expertise in creating and executing full funnel, data‑driven acquisition marketing strategy, at a high‑growth company managing multi‑million‑dollar budgets.
• Growth Genie: Experienced in growth and marketing strategies, with a proven track record of campaign strategy, execution, testing, and optimization; proven track record of optimizing direct paid campaigns, especially Google and Linked In.
• Data‑driven and Analytical: Skilled in measuring and reporting on the…