Marketing Content Creator

About The Role

Grade Level (for internal use): 09

Position Title:

Marketing Content Creator

Location:

NYC area or remote location

Automotive Mastermind is seeking a dynamic and creative Marketing Content Creator to write social media, website, and other thought leadership content for a fast-moving B2B technology solutions provider.

This person will be responsible for content planning, writing, optimization, and distribution for both our website and social media presences.

This is a critical, dual-focused role for a passionate content creator adept at delivering both long-form and short-form written content. Our ideal candidate is a skilled copywriter, analytic thinker, and organized project manager with a knack for breaking down complex topics into compelling, digestible content and experiences. Working closely with key partners across Commercial, People, and Product, this individual will play a critical role in helping us drive brand awareness, affinity, and conversion through the strategic use of content and social media messaging.

• Web Content Production
• Produce thought leadershipandbrandstorytelling tailored to automotive dealeraudiences.
  
  Collaborate with Product Marketing & Customer Communications to understand what drivesourbusiness and develop content that supports client acquisition, retention, and engagement.
• Under the guidance of the Director of Marketing Communications, manage aneditorial calendarthat engagesacross all stages of the marketing funnel, with a focus on driving organic traffic and converting visitors into leads.
• SEO and GEO:
• Manage the blog lifecycle, from ideation, keyword research, and outlining to hands‑hand writing, editing, and publishing.
• Conduct in‑depth keyword research and competitive analysis to identify high‑potential topics related to automotive SaaS and AI tools.
• Social Media Management:
• Support the execution of the company's social media communications strategy, ensuring consistency in brand voice, tone, and messaging across all platforms (Linked In, Facebook, Instagram, You Tube, etc.).This includes ownership of our Linked In newsletter, Masterminded.
• Continuous Improvement:
• Partner with the Marketing Operations team to track content and searchperformance, using data and analytics to provide actionable insights and support continuous improvement of strategies.
• Stay current on evolving trends in digital communications, emerging platforms, and changes in audience behavior; provide recommendations to ensure our approach remains innovative and compliant.
• Be a steward of best practices in messaging, grammar, writing, and style.

• 2+ years of hands‑on experiencewritingcontent & social media for a brand or organization, ideally with both marketing and communications objectives. Come with a proven portfolio of content that drives measurable business results (traffic, leads, revenue) .
• Strong background and understanding of SEO& GEObest practices, digital trends, and metrics thatimpactvisibility and performance.
• Excellent writing, editing, and storytelling skills with a strong understanding of audience engagement and platform nuance.
• Strategic thinker with experience developing and executing content strategies for internal and external audiences.
• Comfortable using AI tools to support content development processes.
• High attention to detail, quality, and accuracy-especially in time-critical situations.
• Highly organized, with strong planning and project management skills.

• Previous experience in automotive or SaaS technologystronglypreferred. Experience in an automotive dealership is desirable.
• Ability to navigate ambiguity and managemultipleassignments
• Excellent interpersonal skills; ability to listen to and influence internal and external stakeholders?
• Adaptability to changing priorities and a commitment to staying current with industry trends.?
• Basic understanding ofgraphic design& video content creation tools (e.g., Adobe Creative Suite).

This role is limited for candidates with indefinite right to work within the USA.

• S&P…