Senior Manager, Brand Architecture & Activation

Responsibilities

• Brand Strategy & Growth:
  Contribute to the development of Skrewball’s brand strategy within Pernod Ricard’s global framework, leveraging consumer insights and identifying growth opportunities.
• Articulate portfolio strategies in key geographies and identify innovation white spaces to drive incremental growth.
• Innovation & Product Development:
  Oversee new product development, packaging updates, limited editions, and exclusive releases.
• Manage range enhancement and rationalization projects, including restages, formats, and sustainability-driven packaging initiatives.
• Activation & Visual Identity:
  Develop campaign-led activation platforms, guidelines, and tools (POSM) in collaboration with cross-functional teams.
• Enhance and maintain brand visual identity guidelines, ensuring consistency and compliance across all touchpoints.

• 7+ years of experience in brand management, preferably in spirits, beverage, or consumer goods.
• Strong expertise in brand strategy, consumer insights, and packaging development.
• Proven ability to manage cross-functional projects and influence stakeholders.
• Excellent communication, collaboration, and problem-solving skills.

• Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy.
• You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.
• We offer employees great benefits and perks to toast to a life filled with support.
• Check out  for details.