Audiences Marketing Associate; External Staffing Agency

Position: Growth Audiences Marketing Associate (External Staffing Agency)
Location: New York

Overview

We are seeking a highly organized, detail‑oriented, and culturally minded leader to support Growth Audience marketing efforts. This role will support the Global Brand and Consumer Marketing Growth Audience team to execute the youth and Flag Football marketing strategy. The ideal candidate is a strong project manager, detail‑oriented, collaborative, and eager to build a career at the intersection of brand, sport and culture.

You’re passionate about culture and have a sharp eye on emerging trends. You understand what’s shaping conversations today, what’s coming next, and use those insights to inspire ideas and drive relevance.

This is a temporary hourly contract opportunity, covering a maternity leave, based out of our NYC League Office.

Strategic Support, Planning and Go‑To‑Market Coordination

• Support and document Growth Audience marketing strategies, objectives and performance measures
• Translate Growth Audience marketing priorities and tactics into consistent, clear and calendarised plans
• Maintain and update centralized planning frameworks and toolkits for cross‑functional uses
• Produce presentations and communication materials for leadership
• Project‑manage and execute fully integrated marketing campaigns for top initiatives, including NFL FLAG and NFL FLAG Championships

Flag Football Marketing Support & Execution

• Execute flag football marketing strategy, working with key internal and external stakeholders, helping to build out support efforts on the ramp up to Flag Football’s debut in the LA28 Olympic Games
• Build weekly trackers and dashboards to capture flag support across broadcast integrations, landing page KPIs and club and partner activations
• Support amplification efforts across NFL Tentpoles (PBG, Super Bowl, International Games), driving strategy and execution of deliverables across broadcast team, clubs, football development, comms, social and sponsorship
• Continuously identify and unlock synergies across broader flag football strategy, stakeholders and partners

Youth Partner Support

• Support and own key youth partner relationships with day‑to‑day support needs including asset tracking, building Go To Market plans, amplification efforts and internal tracking
• Coordinate key meetings and input‑gathering processes
• Identify emerging trends to help inform strategy

Required Qualifications

• Five or more years in brand or sports marketing, agency partnerships or other relevant roles
• Bachelor’s degree required
• Strong project management skills and comfort working with a variety of stakeholders to hit deadlines
• Proficiency with PowerPoint and Excel
• Excellent verbal and written communication skills

Other Key Attributes / Characteristics

• Highly collaborative team player
• Detail‑oriented and highly organised
• Resourceful and proactive problem‑solver
• Passionate about culture and globally minded
• Flexible, self‑motivated and eager to learn

Salary / Pay Range

Salary: $45–$55 USD per hour. The NFL expects to hire for this position near the middle of the range.

Terms / Expected Hours of Work

Occasional domestic travel required.

Benefits Information

To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS.

Inclusive Work Environment

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

Seniority Level

Mid‑Senior level

Employment Type

Contract

Job Function

Marketing and Sales

#J-18808-Ljbffr