Group Product Marketing Manager: Practice Solutions

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive.

But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around.

In time, this will drive quality up and prices down.

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

As a Group Product Marketing Manager, you’ll lead the team responsible for marketing Zocdoc’s SaaS solutions for healthcare practices, the products that help providers remove friction, capture demand, and streamline scheduling across every channel. Your team will oversee Product Marketing for key offerings such as Zo (our AI voice assistant), Branded Scheduling tools, our Patient Reach Network partnerships, which extend Zocdoc’s reach across the broader healthcare access ecosystem and future new bets.

You’ll shape how these products come to market, from positioning, pricing and packaging to adoption and ongoing success, helping practices understand how Zocdoc’s SaaS suite drives measurable growth with less operational lift. Your team will develop clear, differentiated narratives that speak to diverse audiences across SMB, mid-market, and enterprise health systems, ensuring each segment understands the specific value Zocdoc delivers.

You’ll partner closely with Product, Sales, Marketing, Content, and Revenue Enablement to craft go-to-market strategies, build sales materials and value frameworks, and inform product development through audience and market insight. Together, you’ll ensure Zocdoc’s SaaS solutions are not only adopted, but recognized as essential tools for modern practice management.

This is an opportunity for a strategic B2B marketer who thrives on bringing new products to market, connecting technology to business outcomes, and leading teams that turn insights into action. You’ll play a critical role in shaping how practices experience Zocdoc’s next generation of products, driving adoption, differentiation, and long‑term success across our growing SaaS portfolio.

• Are a stickler when it comes to the right message for the right audience at the right time
• Love shaping products from concept to launch
• Are collaborative, and enjoy building relationships at all levels of an organization
• Have an interest in transforming the healthcare experience for millions of patients
• Take pride in balancing big‑picture strategy with executional excellence

• Lead and develop a team of Product Marketers supporting Zocdoc’s suite of SaaS tools that power practice growth and patient access.
• Define and refine go-to-market strategy across multiple products and audiences, from positioning and messaging to pricing, packaging, and adoption, ensuring consistency across the platform.
• Champion audience insight and market understanding, becoming an expert in Zocdoc’s products, differentiators, and provider customer segments, from independent practices to enterprise health systems.
• Drive activation and retention through compelling value propositions, scalable launch playbooks, and cross‑functional enablement with Product, Sales, and Marketing partners.
• Collaborate closely with Brand, Content, and Lifecycle teams to build cohesive, multi‑channel narratives that…