Social Media Marketing Vice President

Responsibilities

• Lead end-to-end social media strategies and campaigns from brief to launch across platforms, supporting Citi products, services, and partnership across paid, owned, and earned channels.
• Develop clear briefs for agency parents and oversee content creation, ensuring alignment with brand and business goals.
• Partner with media teams to plan, execute, and optimize paid social campaigns.
• Manage legal reviews and compliance for all social content.
• Deliver reporting and insights to senior leadership and partners, highlighting impact and opportunities.
• Foster cross-functional collaboration to integrate social into prioritized marketing initiatives.
• Drive innovation by adopting emerging platforms and creative strategies.
• Identify and implement process efficiencies and cost-saving opportunities.

• 5–8 years of experience managing social media programs (brand or agency); financial services experience a plus.
• Deep knowledge of social media trends, best practices, and platform capabilities.
• Strong creative vision with attention to detail.
• Analytical mindset with expertise in social KPIs and influencer metrics.
• Proven ability to manage multiple projects and collaborate cross-functionally.
• Excellent communication and presentation skills.
• Experience working with social media management platforms.
• Experience leading and supporting paid social media campaigns.

• medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
• discretionary and formulaic incentive and retention awards.