Senior Manager, Product Marketing

At GLG, we are the experts in expertise, and our platform fuels the strategies of the world’s most recognized and influential companies. 25 years ago, GLG pioneered the expert economy, and now we are reinventing the industry we invented. In this exciting moment, GLG needs brand and marketing leaders who are inspired by a highly innovative, highly competitive environment and motivated to help GLG win for the next 25 years.

The Senior Product Marketing Manager will play a critical role in bringing our innovation story to market, collaborating with Product, Marketing and Commercial teams to ensure our differentiated positioning. They will lead product marketing strategy and execution for both our client and expert audiences, driving adoption of our AI-based platform and helping to build preference for the GLG brand. This role requires a creative, collaborative leader who is focused on product-led growth and data-driven decision making to deliver measurable business impact.

• Lead development and continuous refinement of marketing strategy for new product launches and service enhancements
• Leverage competitive research, customer segmentation, and user workflow analysis to position our products, sharpen value propositions and identify opportunities for differentiation
• Collaborate with the brand and marketing teams to determine the role of our innovation story in the overall positioning of GLG and drive demand for our services
• Develop and optimize product launch plans working with Product, Marketing and Commercial teams
• Craft compelling product messaging and content, including sales enablement materials, collateral, case studies, web copy, as well as in-product touchpoints
• Collaborate with segment, geography, and expert marketers to integrate our product messaging into customer journeys and campaigns
• Define KPIs and report on product marketing performance, using analytics to optimize execution

• Bachelor’s degree in marketing, business administration, or related field;
  Master’s preferred
• Minimum of 7 years’ experience in product marketing or B2B SaaS, with hands‑on development and execution of GTM strategies
• Proven ability to lead cross-functional teams and collaborate globally
• Exceptional written, verbal, and presentation skills including content creation for multiple channels
• Deep understanding of analytics, competitive intelligence, market segmentation, and customer insights
• Experience with digital marketing automation platforms and CRM systems (e.g., Marketo, Sales Force)
• Data, business research, or information services sector experience strongly preferred